Heavy metal tales...

Heavy metal tales...

Canada’s up for sale! If you don’t believe it, digest this – during just 2007, total value of M&A deals involving foreign buy-off s of Canadian entities touched an incredible $65 billion – all adding up to a mighty 877 deals in just two years! And along came the $33.1 billion aluminumiant Alcoa, whose motives to join the deal-making party has giving’s to its desire of gobbling-up the$ 29.4 billion Canadian Alcan; proving that ‘light metal’ can indeed be ‘heavy’ – ‘heavy’ on company financials, that is! Consider its motive to buy-off Alcan for a gargantuan $26.9 billion – the highest ever bid for a Canadian company! Commenting on the offer, Alain J.P. Belda, Chairman & CEO, Alcoa, stated: “We believe firmly in the compelling strategic rationale behind the combination... and are convinced that this transaction creates substantial value...”

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Star challenge for the Sun?

The ‘star’ry saga is all set to take its K-mania down south with a JV between Star and Balaji Telefilms. This JV is poised to inject a new life into Star’s regional flavour by making available exclusive content for Star’s only southern offering (which is ostensibly floundering in the face of competition)–
Tamil channel Star Vijay.

Transfusing new energy into Star Vijay apart, the new JV would help Star plan a mega foray into other regional entertainment channels. On the cards is a Telugu channel that is expected to be launched later this year, followed by Kannada, Malayalam and more. Ask Ajay Vidyasagar, Executive VP, Star India, how the content distribution will be panned out and he does not rule out dubbing as a possible strategy. “We will try to have as much original content as possible. There might be some dubbing as was seen in the case of KBC, which was dubbed in Tamil for Star Vijay,” he explains.

With this, Star, which has conquered the hearts of the north Indian viewer, hopes to strengthen its presence in the south and become a pan-Indian player. Paul Aiello, CEO, Star surmises: “The announcement marks an important step in the acceleration of our expansion in the regional markets.” Even with the Ekta-brigade to assist them in completing this new journey down south, success may not come as easily for Star, as this is home ground for Sun TV, which leads the market with its bouquet of 20 channels. Guess, Star garu has braced itself for an interesting battle ahead. Wonder whom the ‘stars’ will favour?

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

The runner-ups...

With the ad rankings behind us now, it is time to focus on those print and electronic ads and billboards, which could not make it to our coveted rankings, nevertheless, they’ve created quite a stir among the ad-frat and consumers alike. Most debated, most discussed, appreciated or blasted, whatever they may be , we bring them all to you. Check out the hottest spots for this fortnight and decide for yourself...

BRAND : Red FM 93.5
HEADLINE : Sadda NITIN ungaliyon pe nachaye
BASELINE : Bajaate Raho!
4Ps TAKE: The Indian market is in the throes of sound waves — Yes, FM channels. In this fiercely competitive domain, Red FM manages to make a striking impression with this billboard ad. For starters, the red colour splashed all over is visually arresting. The ad is weaved around the RJ of a specific programme–Nitin, who is quite popular for his pranks. Sadda Nitin ungaliyon pe nachaye screams this billboard, grabbing more eyeballs with its politically incorrect caption.The power idea is to get tuned into Sadda Nitin — and get a taste of real India, or should we say a taste of Dilli de Punjabi puttar!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

ELUSIVE BIRDS…

Stealth is a technological wizardry which is defined as a clandestine way of stealing; the modern day definition however revolves around science of deflection and defines stealth as an undetectable cloak over an aircraft for combat purposes. The technology heavily relies on the concept of Radar Cross Section (RCS), where the signature of an aircraft is significantly reduced on radars depending on wavelengths. One shortcoming however has been the comparative lower speeds of stealth designed aircrafts. In order to reduce the heat signature, these aircrafts have to rely on engines without after burners, reducing the operating speeds and making the aircraft s vulnerable to faster enemy intruders.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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PAY AS YOU GO

Imagine a scenario where large organisations pay for the utilised computing horsepower, in a similar way as they pay for the utilised electricity. On demand computing or utility computing is the concept that allows the organisations to ‘pay as they use’ and hence get rid of long rows of back room servers, expensive soft ware upgrades and legions of IT staffers. Not only the concept allows organisations to save a lot of money that would have otherwise been spent for buying the networks & servers; it also improves IT efficiency and hence results in improved service levels.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More IIPM-News:-
Futuristic technologies
On "IIPM - Arindam Chaudhuri - Planman"
IIPM News > News in Media > The Political Criminal Circus
IIPM News > News in Media >
IIPM : EDITORIAL & RESEARCH
Pseudo-socialism is creeping back into the policy-making process ...
Indian Institute of Planning and Management, New Delhi
IIPM Publication :- Electronically Yours