Wednesday, November 15, 2006

THE MUMMY OF THEM ALL!

The Pyramids and the Sphinx have attracted mathematicians, philosophers, theorists in large numbers, but that’s nothing to keep out our film fraternity. Stephen Sommers’ The Mummy and its sequel could necessarily not have done with a lesser locale but even Karan Johar could not resist cashing in on their inviting intrigue for a lilting number in his Kabhi Khushi Kabhi Gham. The mystery of these magnificent structures, stemming from their great antiquity, complexity of construction, enormous size and physical grandeur, elicit awe like no other man-made edifice. Hosting the three great pyramids of khufu, khafra and menkaura along with the Sphinx, the Giza plateau simply leaves you spell-bound. Ain’t that enough to make history...?!

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Wednesday, November 08, 2006

3... 2..1. FIRE!!!

COMING SOON, WAR FOR OCEANS...
The wars that have marked human history have had the signature of contests for scarce resources. And as resources deplete in the land, new frontiers are being opened for geo-political contests. The most likely happens to be the vast oceans that remain virtually entirely unconquered. It has been estimated that oceans have tremendous sources of energy and metallic remains within them that lie scattered on the abyssal plains. The poly metallic nodules within these oceans contain rich metallic remains of manganese, nickel, copper, iron and cobalt within them; some credible estimates put these to be around a smashing 500 billion tonnes. Not surprisingly, spread in almost all the oceans of the world, these metallic remains are most likely to be the sources of serious confrontations and contests (even wars) as technology develops for extracting them.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

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Thursday, October 26, 2006

IT’S PARTY TIME FOR TCS & INFY

It’s time to rock for Indian IT Giants at the moment as both Tata Consultancy Services (TCS), country’s largest IT firm and Infosys, the second largest ,have regained their status as members of the trillionaire club in terms of market capitalisation. With a market cap of Rs.1.02 trillion, TCS is the fourth most valued publicly listed company in India after ONGC, Reliance Industries and NTPC. On the other and Infosys, which is already overtaken by TCS, is the fifth largest company with market capitalisation of Rs.1.01 trillion.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Wednesday, October 18, 2006

Ispat

Reportedly, it is also considering a tie up with Rashtriya Ispat Nigam Ltd for a combined plant modernization programme, apart from planning a tie-up with international steel company Corus. In a recent development, the company has also shown interest in acquiring a stake in freight vehicles in the ambitious Railways corridor project. The steel giant is further considering a JV with Bharat Coking Coal Ltd for the development of the Kapuria coking coal mines. With the advantage of captive iron ore mines, this sectoral #1 corporation on the B&E Power 100 list is sitting on the threshold of infinite opportunities. And all they’ve got to do is, not ‘sail’ away from them...

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006


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IIPM Students Life > Campus Placement

Thursday, October 12, 2006

4PS AD RANKINGS FOR THE FORTNIGHT

The following points are the ruling criteria for selecting and short-listing the winning ads: Product positioning clarity; clinching benefi t to the brand; presence of a power idea; visibility of brand personality; expectancy of communication; single-minded focus of message; reward to the prospect; visually arresting; pains taking crafts manship. Here’s a peek into our TVC verdict for the fortnight ended September 25, 2006. Ready to groove?


BRAND: Coca-Cola
AGENCY: McCann Erickson
BASELINE: NA
DESCRIPTION
: With a Coca-Cola factory in the backdrop, Aamir Khan talks about his reasons for still endorsing the brand in this ad. He takes a round of the Coca-Cola factory, and explains how this ‘Thanda’ drink goes through many quality checks and also about the precautions that are taken in the process of making this carbonated drink. The TVC ends with Aamir inviting customers to come and visit any of the Coca-Cola factories if they are still in doubt. Unable to resist any more, Aamir picks up a bottle, opens it and takes a sip as he says, ‘Jab bhi man kare, befikar ho kar peejiye’.

4Ps TAKE : In the wake of the pesticide controversy, if Pepsi brought its CEO Rajeev Bakshi out of the boardroom to talk to consumers, Coke is not far behind either. But, for Coke, Aamir Khan does the trick and that’s where it scores a point over Pepsi. When it comes to screen presence and convincing power, Aamir being Aamir takes the lead over Bakshi. That’s celeb power for you. The power idea is clearly to damage control measure and establish how safe Coke is. The single-minded focus of the ad ensures that Khan does his job effectively. Simple yet powerful, this one might not be remembered for its storyline, but for its convincing power!

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006