Showing posts with label IIPM-News. Show all posts
Showing posts with label IIPM-News. Show all posts

Friday, July 13, 2012

Many stones killing neither bird!

The green energy/jobs promise isn’t working, so what’s Barack’s Plan B?

Barack Obama, the president of US, once promised that he would create 5 million green jobs over 10 years. He promised $2.4 billion for green jobs in 2009, mainly to make batteries for electric cars. California Governor Jerry Brown pledged to create 500,000 clean technology jobs when he made his successful comeback bid. Both seem to have bitten more than they could chew.

According to a study, which has been released by non-partisan Brookings Institution, all clean technology jobs are just 2% of total employment all over the nation. The study has revealed that jobs in the cleantech industry rose by half a million between 2003 and 2010, at an annual rate of 3.4%, a growth that lagged the overall employment growth in the national economy (4.2%, excluding job losses from establishments that closed down) during the period. Obama’s green dream is falling apart as well. To illustrate, a huge amount of around $450 million was planned for what was called Retrofit Ramp Up, a program by the Department of Energy to make houses insulated and more energy efficient. Seattle was selected for receiving $20 million of this funding, and it was projected to get around 2000 green jobs. Till the beginning of August this year, only three homes had been retrofitted and just 14 new jobs had been created. So far, around $162 million has been spent by Department of Labour to train and employ people in “green jobs”, which could help only 8,035 people getting jobs.


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Thursday, July 12, 2012

Policy - US-PAK RELATIONS: GROWING TENSION

However, for Pakistan, it is certainly very difficult to take on the Haqqani network. Because then, it would have to fight powerful vested interests in the Pakistan army and the ISI besides trampling on the turf of certain important politicians in the region. Moreover, if Pakistan chose to act against the Haqqani network, it would substantiate India’s allegations that the government of Pakistan is involved in patronising Al-Qaida and other militant outfits. This is a risk that Pakistan cannot possibly afford to take as the move would expose its double standards globally.

On the other hand, ever since these reports came to light, the US has understood how important is it for the American interest in the war on terror to uproot the entire Haqqani network and its nexus with the Pakistan army, intelligence and the political administration. But so far it has failed to force Pakistan to act against the network. All that the otherwise pushy US has been able to do so far is issue directives regarding how Pakistan should act against the Haqqani network. However, instead of putting the issues into perspective, the directives have created more problems. On top of it, Clinton’s visit that was meant to smooth the troubled relations ended up in a disaster of sorts. And some sharp reactions from Kayani, rather a kind of a warning to the US, made matters even worse.

“The US will have to think 10 times before attacking Pakistan,” Kayani told a gathering in Pakistan. He further added that he had warned Americans that Pakistan did not require their military assistance as it’s a nuclear armed country and ‘not Iraq or Afghanistan’. It was for the first time that Pakistan had responded to the US in such a strident tone. The statements made by Kayani show Pakistan will not take things lying down even if it’s at the cost of impairing its special relationship with the U.S. The language, says Bhaskar Roy of the South Asia Analysis Group, is more dangerous than North Korea’s periodic outbursts. “According to Western analysts, Pakistan has continued to expand its nuclear weapons inventory (with help of China) and may soon hold the third largest stockpile of nuclear weapons in the world. Notwithstanding that, Kayani’s words are of grave concern,” he says.

In a way, it is the strategic interest of China in Central Asia that is stopping the US to act strongly against Pakistan. The US knows pretty well that once it walks out from the simmering Af-Pak region, China would waste no time in rushing in to fill the vacuum, mainly for two reasons. First, China’s entry into Pakistan would help it to check the rise of India and the Indian influence in the region. And second, if there is any threat to China in the Central Asia region, it is from India and the wider threat is from the US. So, by getting the US out of Pakistan, China not only would get a toehold in Afghanistan, but it would also be able to control Pakistan and effectively Central Asia, especially with respect to oil, natural gas and other important minerals. For China it would almost be a win-win situation. However, US interests are not very different either and it lies in the vast and untapped natural reserves in Afghanistan. Secret reports of the FBI and the CIA suggest that Afghanistan is an extremely rich place for several important minerals like uranium, diamond, gold and even several radioactive minerals. And that’s apart from the huge reserves of oil and natural gas that have been discovered in this region. So, the interests of both the US and China are somewhat common.



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Tuesday, June 22, 2010

Poor sporting spirit!

Sporting events come heavily on the marginalised population

The upcoming FIFA World cup 2010 in South Africa is seen as a major breakthrough in sporting history. Not only because it’s after a long struggle that an African nation succeeded in grabbing the opportunity of hosting such a mega sporting event, but also as it is expected to refurbish South Africa’s economy. Amidst South Africa’s preparation to make this event a major success, the poorest citizens of the country are being largely neglected. In order to bring up world standard stadiums, the government has ordered massive eviction. In simple words, to make space for stadium and games infrastructure, the South African government has evicted low income housing areas and informal traders. More than 70,000 workers employed on World Cup projects have raised their voices for better wages and conditions. In contrast to 500,000 jobs promises, only 22,000 jobs have been created with occupational health and safety survey giving negative rating to 52 per cent of World Cup construction sites.

The construction of N2 Gateway housing project (construction of rental housing for the 2010 World Cup) led to the removal of over 20,000 residents from the Joe Slovo settlement. The government has also came up with the Elimination & Prevention of Re-Emergence of Slums Act to eliminate slums and put homeless shack dwellers in transit camps during the games. Without any apprehension, this mega sporting event would not only will help the country to upgrade their infrastructure but would also help them tap economic gains. But then, the major pie of the profit will eventually go to big business houses and to FIFA.

This is not for the first time that a mega sporting event would create major hurdles for the underprivileged population of the nation. During 1988 Olympic Games, more than 15 per cent of the population of Seoul, Republic of Korea, was evicted and 48,000 buildings were reduced to ruins to accommodate game’s infrastructure. Similarly in 1996 Olympic, around 1,500 social housing units for the poor were destroyed in Atlanta, in 1992 in Barcelona, 200 families were evicted, in Beijing mass evictions were executed, 6000 were made homeless in Sydney in the run-up to the Olympics and similar eviction is predicted to happen in Rio de Janeiro for the 2016 Olympic Games.

Besides direct impact such as mass eviction and trade bans, indirect displacement due to gentrification and escalating housing costs can also be led to social crisis. After Olympics, prices of houses rose by 28 per cent in Seoul, by 131 per cent in Barcelona, by 500 per cent in Sydney — to name a few incidents. Many governments went to an extent of criminalising the homeless and marginalised pockets of populations. In Seoul, local authorities created a list of places where homeless people were banned and in Atlanta, homelessness was made illegal. Recently, to address such inhuman issue and rush to the rescue of marganised people, the UN has asked the games organiser to properly scrutinise the host cities and introduce housing provisions in hosting agreements. These nations and host countries should learn from their counterparts like Los Angeles, who uplifted the local economy and permanent housing and an Olympic village.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Monday, June 14, 2010

EARTH BEAT

As the world observed the 40th anniversary of Earth Day, TSI’s Anu Gulmohar took stock of the steps taken by the Indian government, companies and citizens towards preservation of Gaia


Like the blue-skinned Na’vis in the Hollywood blockbuster “Avatar”, India has its own tribe of nature loving people, the Dongria Kondh, whose plight too is akin to the Na’vis. Where the Na’vis world was threatened by the desire of humans to mine unobtanium, the Dongria Kondh tribal community has to fight off the company planning on mining for bauxite on their sacred mountain. Mining on the Niyamgiri mountain in Orissa is expected to cause 36 streams and two rivers to dry up, and the dust and pollution from the mining will destroy people’s key food source – mango, pineapple, orange and other fruit plantations. This reclusive and traditional tribe, with a population of nearly 8000, is hoping that if the fictional story of the Na’vis could move so many people around the world, their very real impending tragedy would stir enough people to avert the devastation of their environment. As India joined with the world in celebrating the 40th Earth Day, one wonders if our nation is indeed working towards becoming greener and more ecologically conscious, or if this was just another day with little meaning and infinite brouhaha.

“There are two Indias – one India is the tribals (sic), the peasants, who are way ahead of western conservation. And then you have the rich India, which is only wanting to predate, which has given up the sensibility of the Indian ecological culture and has not adopted the sensibility of the global environmental consciousness either. So, they want to be global in money grab but not global in environmental responsibility. The problem for India’s environment today is the corporations and the rich. And they have a negative consciousness; not just a zero, but a negative consciousness,” says Vandana Shiva, an environmental activist and author. “Environmental clearances are given, with a bribe. For example, why should Vedanta have gotten environmental clearance either for mining bauxite in Niyamgiri or for creating what they call a Vedanta University in the prime agricultural land between Puri and Konark in Orissa? Both clearances are totally fraudulent!” exclaims Shiva.

The picture today isn’t all that bleak though, where several praiseworthy steps are being taken by the Indian government and the corporate houses. For instance, India’s first eco-friendly sports complex, Thyagaraj Stadium, was inaugurated on April 2 in New Delhi. Built with the latest in green building technology and eco-friendly material, it also makes use of solar energy for lighting purposes and will conserve water through water recycling and a rainwater harvesting system in a bid to minimise carbon footprint. Then on April 14, a bio-diesel train was launched in Bilimora, Gujarat, which will use a blend of 10 per cent bio-diesel, and cause a reduction in the emission of carbon-dioxide to a large extent. “I really applaud Jairam Ramesh on the moratorium on the Bt Brinjal plant, which is very significant for bio-diversity and public health,” adds Vandana Shiva. Another initiative is the Green India Mission, which is a part of the National Action Plan on Climate Change. On April 13, Environment & Forest Minister Jairam Ramesh announced that the Mission would aim for the afforestation of six million hectares and expand forest cover from 23 per cent to 33 per cent of India’s territory. But the formulation of the Mission is awaited, as the Minister aims to make the process participative through public consultation. Environmentalists are not overly impressed by the Green India Mission though. Vinuta Gopal of Greenpeace India says, “This has been a plan that India has articulated many times over. It is not new. The Green Mission is merely a new avatar.”

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Friday, June 11, 2010

2010 IFFA WHEN INDIA SPARKLED UNDER THE LA SKY

this year’s indian film festival of los angeles was all about films(!!), fun, food and famous stars. from meeting the beautiful-and-stronger-than-ever lisa ray to dancing to the beat of the dhol, neha sarin shares with us her unique cultural experience at the 8th edition of iifla.

There were butterflies in my tummy, as I braced myself for the red carpet experience – one that had always seemed to be a scene in a faraway land. But now that I was here, it seemed too close for comfort. On my way to the venue, the suave ArcLight Cinemas, located at the famous Sunset Boulevard in Hollywood, it started drizzling. Within minutes it was pouring heavily. Travelling with one of the organisers of the Indian Film Festival of Los Angeles (IFFLA), whom I had befriended while desperately trying to register myself last minute, I hoped the rain wouldn't dampen the evening.

A few last minute glitches did crop-up at IFFLA this year, but were handled smoothly by the people behind the scenes, all dressed for the occasion in traditional Indian attire. The red carpet was rolled out in an open courtyard but it had to be dragged indoors, thanks to the untimely rains. As the evening progressed, and expensive perfume filled the air, hordes of known and deserving faces sashayed down the carpet. As they smiled and posed, members from the media hurriedly shot questions at the celluloid heartthrobs even as the furious clicking of the cameras drowned the Indian music in the background. Amongst the first few to show up were Mary Murphy (“So You Think You Can Dance”), Jeff Doucette (“Desperate Housewives”) and Aditya Bhattacharya (“Raakh Redux”). Christina Marouda, IFFLA’s Executive Director and the creator of this magical event, carrying an off-shoulder black gown with absolute finesse, and Arnold Peter, IFFLA’s Chair of Board, in an elegant embroidered black suit, mingled and exchanged pleasantries with their guests.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Wednesday, April 28, 2010

Mix and match

The subcontinent was partitioned 63 years ago. Even among the third post-Partition generation, it isn’t uncommon for families to give away their daughters in marriage to men from across the border. Relations between India and Pakistan are strained but nuptial vows continue to transcend the divide.

Take the case Zohra, who married a Pakistani in 1979. Now a grandmother, she misses India. “After living in Pakistan for 31 years I still find it a strange country,” she says. “Even today I cannot move around alone in Pakistan. I am always accompanied by my husband or my sons. But when I am in India I don’t need anyone. Delhi has changed a lot but I face no problems in moving around here.”

Zohra, the eldest of six children who went to a government school of Old Delhi, is married to Arshad Usmani of Hyderabad (Pakistan). She leads a happy life in Pakistan but is totally against the idea of marrying her children in India. Pointing out the flip side of a cross-border marriage, she says: “When my father died I was in Islamabad to get a visa. When I got the news of his death there were so many people around but none from my family. I missed my mother, brothers and sisters badly at that time. Similarly, last year when my mother passed away in Pakistan while visiting me I felt sorry for my brothers and sisters who were unable to attend the last rites.”

Zohra’s husband, who works in Habib Bank of Pakistan, says: “It is because of the peculiar kind of relations which the two countries have that the people of both sides suffer.” Zohra and her husband have made up their minds that they will not marry their children in India come what may.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Friday, April 23, 2010

“Can a case be filed thrice?”

My family was completely ruined by my daughter-in-law. My son, an engineer, is wandering here and there like a mad man. I am living with my 70-year-old husband in a dharmshala. My daughter-in-law has confiscated our house. She and my son moved out of our house after three years of marriage but she continued harassing him. Moreover, she filed a case under Section 498A thrice against us. However, we came out clean twice after police investigation but we were not so lucky the third time. My son was arrested and my daughter-in-law ousted us from our house. My husband was admitted to the hospital for many days. She has been ordered to vacate the house by the Deputy Inspector General but she has not followed the order yet. We are still living in a dharmshala.

My house is situated on Talkatora road in Lucknow and is worth crores. The Supreme Court order says that my daughter-in-law is not entitled to this house but the police is not helping us. How much injustice we have suffered is difficult to describe. I don't know about the Dowry Act but want to ask a simple question: Can this case be filed thrice on a person if he is twice found innocent?

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Source : IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Monday, April 12, 2010

Selling spice from the skies

With many new projects coming up in kochi, this hub of spice trade is trying to make it big in the business of skyscrapers too, says t. satisan

A couple of decades ago, real estate business was not everyone’s envy in Kerala. It was considered as yet another “broker’s job” and as such did not had much acceptability. Well, not to say the earnings were meagre and the job was tough as people didn’t really require expert’s advice to sell or buy properties. Cut to today, and the term “broker” has given way to “real estate player”. All thanks to the booming property prices, the business has turned into a money making machine. These brokers aka real estate players have not only taken up more roles, but are also constructing villas, malls, flats, et al. But then, the success hasn’t come easy to them.

In fact, early birds came from north cosmopolitan cities like Mumbai, Kolkata, Delhi and Bengaluru. They not only offered good packages to consumers, but also ventured into construction and raked in big moolah. This caught the attention of local players. They thought if they can win why can’t we? Naturally several local players jumped into the realm of construction and rest is a glorious part of the economic history of Kerala. The visiting builders were taken by surprise when they saw the modus operandi of the Kerala builders. So what is it that makes these local players a tough competition?

First of all, local builders have more credibility. Builders sitting in Delhi or Mumbai are looked at with suspicion. Buyers suspect that these people may disappear leaving incomplete buildings behind after collecting the amount. In fact, some buyers have had such bitter experiences. Secondly, initially, people used to buy properties for investments. Buyers of apartments and posh villas were sitting abroad. But today, the buyers are real users. They are eager to occupy the accommodation at the earliest. Moreover, unlike early days, today’s buyers have their own choice with respect to the prices. In fact, they like to go for apartments within a price range of Rs.2.5 million to Rs.3.5 million.
For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Outlook Magazine money editor quits
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Friday, April 09, 2010

Bandhavgarh National Park

Situated amidst the Vindhya Range, Bandhavgarh National Park was quite a famous tourist attraction well before independence. Spread across 450 sq. km, the park has the highest tiger density in the country. The park boasts of around 46 tigers. Morning and dusk are the best time to spot tigers. The guided tours by the park authority are the best bet to spot the tigers. Bandhavgarh Fort, built at a height of 900 meters by the rulers of Rewa, is almost 2,000 years old. However, prior permission to visit the fort is required from the divisional forest office based in Umaria, 32 km away.

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Source : IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Thursday, April 08, 2010

Elephants and Beaches

While Ooty and Kodaikanal have been done to death, a few other places in Tamil Nadu offer a completely fresh experience. Hop on for a brief ride

Kumbakonam –Thanjavur

Situated in the Cauvery delta, the Chola country is known for its grand temples and their marvellous architecture. The big temple built by Rajaraja Chola exactly a thousand years ago is undoubtedly a major tourist attraction. A Unesco World Heritage site, its millennium year is being celebrated in 2010. Rajaraja's son Rajendra tried to emulate his father by building another massive temple at Kangaikonda Chozhapuram, which is also a structural marvel. Apart from these, the Cauvery delta is filled with numerous temples and their very interesting mystic sthalapuranas. The nine temples in nine places around this area, each devoted to one of the nine major celestial bodies in Hindu astronomy (planets and stars like Saturn, Sun, etc), deserve special mention. Pilgrims, driven by many astrologers, visit these temples. This cluster of temples can be visited in a single day.

At Top Slip, as the name suggests, logs felled on the hills during the British period were rolled down. Situated on the Annamalai moutains inside the Indira Gandhi National Park, it is a pollution-free abode with dense bamboo and teak forests around. This small place is home to a large number of elephants and is a paradise for bird watchers. Numerous rare species of animals can be spotted here, including the lion-tailed macaque. The Indian brown mongoose can also be seen here. An elephant safari at Top Slip is an unforgettable experience. Simple accommodation is available inside the park; one can alternatively stay in nearby Pollachi.
For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Tuesday, April 06, 2010

Out of the box

He's an arjuna awardee and India's ace pugilist. The dashing akhil kumar talks to Ravi Inder Singh about making boxing popular, turning pro and more...

What can we do to increase the popularity of boxing in India? When would an Akhil or Vijender become as popular as Tendulkar?
Unlike cricket, awareness about boxing is limited. People hardly understand the rules of boxing, hence developing a liking towards the sport becomes difficult. While everybody has an expert opinion on cricket and its various aspects, as far as boxing is concerned, people hardly know what’s right. People are only interested in knowing who won, but no one appreciates the jabs, hooks and blocks. If people are told more about the sport, they would take more interest and also if the players are more media friendly, they could attract the masses.

How does training differ in India as compared to a boxing powerhouse like Cuba?
Training in Cuba is more systematic and organised as compared to India. It is so symmetrical that most coaches train in a similar fashion. Unlike Cuba, training in India changes with every coach. While most boxers in Cuba have personalised trainers, in India personalised coaches are a luxury and unheard of.

How do you prepare mentally and physically before a fight? Do you gather information about your opponents?
Before a fight we get into a regime called speed training, which focuses on agility. Mental conditioning is also essential. I personally have a strong belief in God and feel that He is with me in all my endeavours. Gathering information about an opponent is ideally the coach’s responsibility. It is his duty to inform us of the opponent’s strategies, strengths and weaknesses. Abroad, they have personalised coaches for all participants. These trainers are supposed to accompany the boxer to all competitions. I recall an incident… I was in Athens for the Olympics where I noticed that after my bout I was in for a match with a Cuban opponent and his coach was observing me throughout my previous bout… so I saw him giving tips to his candidate by exactly mimicking my style of fighting and suggesting him counter measures. We have very few such coaches in India.

Have you ever thought of turning pro?
If I get a good promoter, I would love to be a part of professional boxing. Professional boxing requires everything to be top notch with respect to medical facilities, training regimens and personalised trainers. Public attraction is an integral part of professional boxing, and for gaining public attention the awareness about the sport is essential. Only then people would appreciate the body movement, foot work, timing and boxing style of real boxers such as Jeetu (Jitender Kumar) and freshers like Mandeep Jangra who still have time, and can prove to be our best bets if given the appropriate coaching and media coverage.

In the past you’ve reached the quarter finals but lost out. Was it just bad luck? How would you ensure it doesn’t happen again?
Once you reach the international standards, the opponents you meet in the ring are more or less at par with you. But it depends on your strategy on that particular day and how well you execute it. Like if I plan to score a clear point, I try for it by sometimes keeping my guard down and intimidating the opponent and inviting him to strike. But it so happens that your strategy doesn’t work and you lose the bout. I could call it bad luck but not entirely.

In the Indian contingent, who do you think is the best boxer and has the most potential?
I personally feel that Jitender Kumar, who is an Olympic quarter finalist, is a promising candidate. His body structure is unparalleled and he has the calibre of reaching the zenith of boxing. Mandeep Jangra is another young lad with a very impressive boxing style. I am confident that these two would soon do our country proud.
For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Outlook Magazine money editor quits
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Monday, April 05, 2010

“Better paid regulators will help ensure a safe food supply”

India is a nation of sharp contrasts - one of a burgeoning high tech industry but also where there is still no running water and electricity in some parts of the country. This was one of the points that was emphasized by the speakers, including the author, at an Institute of Food Technologists (IFT) sponsored short course last June entitled “Capitalizing on India’s Global Competitiveness and Robust Agri-Food Sector.” .

When it comes to food processing, the food processing industry suffers from many of the problems facing smaller and less developed nations. These issues range from poor hygiene, including water quality, food quality, safety and sanitation programs that would not meet the minimum requirements of the European Union, United States or major purchasers of foods or ingredients, regulators who do not understand these same requirements, and educational systems that teach old and out-dated systems and focus more on rote memory than actual understanding of the complex interrelationships of foods, processes and quality systems. Perhaps the greatest challenges facing developing nations, India included, are government, transportation and the lack of an integrated agri-business sector. Let’s look first at government.

The governments must do two things; ensure that their employees, especially inspectors and field people receive a living wage and must establish a code of ethics for their regulatory agencies. The latter action sets the precedence that government regulators, inspectors or high level officials understand that acceptance of graft or gifts are illegal and subject to punishment. This will be a difficult leap since the giving of gifts is normal in Asia, Africa and many of the developing nations. Better paid officials who are operating strictly as regulators will help top ensure a safe food supply. Transportation is another big issue in developing nations. India understands this and is in the process of creating a national highway system that will link the major cities especially ports.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Outlook Magazine money editor quits
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Tuesday, March 30, 2010

Ferrari's newest ace

Formula 1’s most intriguing season in recent times kicked off in Bahrain on March 14th, and Ferrari's latest recruit, Fernando Alonso, having finished on top of the podium may hold all the cards to lead a resurgence of the prancing horse. By Francoise Inizan

How did you feel the first time you drove for Ferrari’s Formula One racing team?
Ha! That’s what everyone wants to know! Fortunately, next year, no one will ask me that anymore (laughs). You don't really realise what Ferrari represents until you arrive in Maranello and discover the passion surrounding the name. The same pride exists even in the plants that make their production cars. People are happy to go to work for Ferrari each day. That's rare.

But when you got behind the wheel...
My first test drive of the F10 was on February 3 in Valencia, and it was my father's birthday. He was there. And it was like a gift for him, since throughout my career he never stopped saying, "If one day you race for Ferrari, then you’ll be able to retire. Your life will be complete." After winning two titles with Renault, I said to him, "But Dad, I’m already happy with my career. It’s already complete!" He objected, "No, no! If you race for Ferrari, people will forget your two titles. They’ll only remember you as a Ferrari driver!" "OK Dad!"

Have you felt the almost infatuated worship of the “tifosi” since you’ve been with Ferrari?
Yes, it's a big change! I’m talking about men, OK (laughs). It’s a new feeling and an additional motivation. It’s really nice. I know that it’ll be even better if I win. I also know that if I lose, it’ll be awful. But that's what it means to be a Ferrari driver.

Have you eaten at Mamma Rosella, the famous restaurant frequented by Ferrari regulars near Maranello?
Yes. I've visited all the legendary Ferrari spots. The famous restaurant, and Enzo Ferrari's office, which hasn’t changed since his death, in 1988... It’s difficult to describe the impression because the atmosphere is so unique.

With Felipe Massa's accident and Kimi Raikkonen's average results, the 2009 season was difficult for Ferrari. Do you feel a sense of obligation to bring the team back to the top?
All the major teams suffered from the new rules on cars last year. Except (Ross) Brawn! It was also a difficult year what with the political affairs between the manufacturers and the International Federation. By getting back to a normal season, with more stability in the regulations, the major teams will return to the forefront.

These last three years, with McLaren in 2007, and then Renault, were also tough for you personally. Did that affect your passion for F1?
No, not at all. 2007 was difficult, but even though I missed winning the (FIA World) Championship by one point, it was a very enriching experience. (Alonso finished third, tied for points with his teammate Lewis Hamilton, just behind Raikkonen.) 2008 and 2009 were something else entirely. I fought for seventh place, but I learned from that. Starting in the middle of the pack. Crucial pit stops. The opportunity to take risks in the rain. All these things were interesting and I told myself, "When I have a better car, I’ll be more ready than ever. And I’ll be the best." That time has come.

Do you sympathise with Jenson Button, who just arrived at McLaren? He’ll end up like you, a two-time world champion, just like you when you arrived at McLaren in 2007. And there were some problems with Hamilton, the rookie in the house...
I think the situation is different today, because while I learned from that season, I’m sure McLaren did too.
For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Outlook Magazine money editor quits
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