Planman Marcom unveiled Power Brands 2010-11, a research driven brand book of India’s most powerful brands on February 4, 2011 at Hotel Intercontinental Eros, Nehru Place, New Delhi. The biggest brand book of India featuring the most powerful brands across the categories is a first of its kind initiative that will act as a strategic tool in reinforcing the supremacy, legacy and credibility of brands, thereby bridging the gap between perception of consumers and the brand. The first book in two different avatars, Power Brands offers its readers a never before experienced interpretation about the brands on the most exhilarating writing and an extra-ordinary style of design and production complimenting the theme of the book, Evolution to Revolution.
The grand evening opened with a classic performance by Australia’s leading strings sensation ‘MASKE’ followed by a Power speech from Prof. Arindam Chaudhuri and famous Ad Guru Alyque Padamsee. The highlight of the evening was the unveiling of the much-awaited book, Power Brands 2010-2011, which was followed by felicitations for all Power Brands of India in their respective categories. The mega launch was attended by the who’s who of the corporate world making it a complete powerful evening.
The grand evening opened with a classic performance by Australia’s leading strings sensation ‘MASKE’ followed by a Power speech from Prof. Arindam Chaudhuri and famous Ad Guru Alyque Padamsee. The highlight of the evening was the unveiling of the much-awaited book, Power Brands 2010-2011, which was followed by felicitations for all Power Brands of India in their respective categories. The mega launch was attended by the who’s who of the corporate world making it a complete powerful evening.
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Source : IIPM Editorial, 2011.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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