Treatments are getting really expensive, whether for the ills of patients or for the bottomline ailments of Big Pharma. Pfizer realised it when it won a tough takeover battle for Warner-Lambert. When in the year 2000, the two US pharmaceutical gi
ants, Pfizer and Warner-Lambert, merged together; it heralded the future leader of the pharma industry. Today, undoubtedly, the $93.4 billion merger is one of the most successful mergers in the pharma industry; well positioned as a global leader in the discovery of new medicines. At the time of merger, Pfizer, then No. 2 in the US market, had annual revenues of around $16.2 billion. While Warner Lambert had annual revenues of around $12.9 billion, out of which $8 billion were from pharmaceutical business. The merger bought some of the top products like Pfizer’s anti-impotence drug Viagra, hypertension treatment Norvasc, anti-depressant Zoloft and Warner Lambert’s cholesterol fighter Lipitor, anticonvulsive Neurontin, Listerine mouthwash, Schick razors, under one roof. In terms of sales and market share, the group became the largest drugs company in the US, and second-largest in the world.
For Complete IIPM-Article, Click on IIPM-Editorial Link
Source IIPM-Editorial,2006
ants, Pfizer and Warner-Lambert, merged together; it heralded the future leader of the pharma industry. Today, undoubtedly, the $93.4 billion merger is one of the most successful mergers in the pharma industry; well positioned as a global leader in the discovery of new medicines. At the time of merger, Pfizer, then No. 2 in the US market, had annual revenues of around $16.2 billion. While Warner Lambert had annual revenues of around $12.9 billion, out of which $8 billion were from pharmaceutical business. The merger bought some of the top products like Pfizer’s anti-impotence drug Viagra, hypertension treatment Norvasc, anti-depressant Zoloft and Warner Lambert’s cholesterol fighter Lipitor, anticonvulsive Neurontin, Listerine mouthwash, Schick razors, under one roof. In terms of sales and market share, the group became the largest drugs company in the US, and second-largest in the world.For Complete IIPM-Article, Click on IIPM-Editorial Link
Source IIPM-Editorial,2006
