Moreover, Zidane incarnated values that seem threatened nowadays, 
but to which ordinary people remain attached: Loyalty to family, diligence, and cooperation. Here is a man who was not only a world champion, but also a model son and father. The almost timid way in which, after France’s victory over Spain, he expressed his love for his mother touched viewers around the world. To understand Zidane’s popularity, one need only set his modesty and attention to others against the arrogance and indifference that characterise the behaviour of so many other celebrities, including football players. At a time when, in France, as in the rest of the world, the chasm between the elite and ordinary people has never been so wide, when the smugness of the affluent has never been so cruelly felt by the less fortunate, Zidane, a son of despised immigrants, became an international star, and yet preserved the simplicity of his origins.
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006
but to which ordinary people remain attached: Loyalty to family, diligence, and cooperation. Here is a man who was not only a world champion, but also a model son and father. The almost timid way in which, after France’s victory over Spain, he expressed his love for his mother touched viewers around the world. To understand Zidane’s popularity, one need only set his modesty and attention to others against the arrogance and indifference that characterise the behaviour of so many other celebrities, including football players. At a time when, in France, as in the rest of the world, the chasm between the elite and ordinary people has never been so wide, when the smugness of the affluent has never been so cruelly felt by the less fortunate, Zidane, a son of despised immigrants, became an international star, and yet preserved the simplicity of his origins.For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006
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