IT’S PARTY TIME FOR TCS & INFY

It’s time to rock for Indian IT Giants at the moment as both Tata Consultancy Services (TCS), country’s largest IT firm and Infosys, the second largest ,have regained their status as members of the trillionaire club in terms of market capitalisation. With a market cap of Rs.1.02 trillion, TCS is the fourth most valued publicly listed company in India after ONGC, Reliance Industries and NTPC. On the other and Infosys, which is already overtaken by TCS, is the fifth largest company with market capitalisation of Rs.1.01 trillion.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Ispat

Reportedly, it is also considering a tie up with Rashtriya Ispat Nigam Ltd for a combined plant modernization programme, apart from planning a tie-up with international steel company Corus. In a recent development, the company has also shown interest in acquiring a stake in freight vehicles in the ambitious Railways corridor project. The steel giant is further considering a JV with Bharat Coking Coal Ltd for the development of the Kapuria coking coal mines. With the advantage of captive iron ore mines, this sectoral #1 corporation on the B&E Power 100 list is sitting on the threshold of infinite opportunities. And all they’ve got to do is, not ‘sail’ away from them...

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006


More IIPM-News:-
IIPM MANAGEMENT INSTITUTE
News At Work (continued alongside) : IIPM
IIPM : WHAT’S SECURITISATION?
IIPM Students Life > Campus Placement
IIPM Students Life > Campus Placement

4PS AD RANKINGS FOR THE FORTNIGHT

The following points are the ruling criteria for selecting and short-listing the winning ads: Product positioning clarity; clinching benefi t to the brand; presence of a power idea; visibility of brand personality; expectancy of communication; single-minded focus of message; reward to the prospect; visually arresting; pains taking crafts manship. Here’s a peek into our TVC verdict for the fortnight ended September 25, 2006. Ready to groove?


BRAND: Coca-Cola
AGENCY: McCann Erickson
BASELINE: NA
DESCRIPTION: With a Coca-Cola factory in the backdrop, Aamir Khan talks about his reasons for still endorsing the brand in this ad. He takes a round of the Coca-Cola factory, and explains how this ‘Thanda’ drink goes through many quality checks and also about the precautions that are taken in the process of making this carbonated drink. The TVC ends with Aamir inviting customers to come and visit any of the Coca-Cola factories if they are still in doubt. Unable to resist any more, Aamir picks up a bottle, opens it and takes a sip as he says, ‘Jab bhi man kare, befikar ho kar peejiye’.

4Ps TAKE : In the wake of the pesticide controversy, if Pepsi brought its CEO Rajeev Bakshi out of the boardroom to talk to consumers, Coke is not far behind either. But, for Coke, Aamir Khan does the trick and that’s where it scores a point over Pepsi. When it comes to screen presence and convincing power, Aamir being Aamir takes the lead over Bakshi. That’s celeb power for you. The power idea is clearly to damage control measure and establish how safe Coke is. The single-minded focus of the ad ensures that Khan does his job effectively. Simple yet powerful, this one might not be remembered for its storyline, but for its convincing power!

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

4PS AD RANKINGS FOR THE FORTNIGHT

The following points are the ruling criteria for selecting and short-listing the winning ads: Product positioning clarity; clinching benefi t to the brand; presence of a power idea; visibility of brand personality; expectancy of communication; single-minded focus of message; reward to the prospect; visually arresting; pains taking crafts manship. Here’s a peek into our TVC verdict for the fortnight ended September 25, 2006. Ready to groove?


BRAND: Coca-Cola
AGENCY: McCann Erickson
BASELINE: NA
DESCRIPTION: With a Coca-Cola factory in the backdrop, Aamir Khan talks about his reasons for still endorsing the brand in this ad. He takes a round of the Coca-Cola factory, and explains how this ‘Thanda’ drink goes through many quality checks and also about the precautions that are taken in the process of making this carbonated drink. The TVC ends with Aamir inviting customers to come and visit any of the Coca-Cola factories if they are still in doubt. Unable to resist any more, Aamir picks up a bottle, opens it and takes a sip as he says, ‘Jab bhi man kare, befikar ho kar peejiye’.

4Ps TAKE : In the wake of the pesticide controversy, if Pepsi brought its CEO Rajeev Bakshi out of the boardroom to talk to consumers, Coke is not far behind either. But, for Coke, Aamir Khan does the trick and that’s where it scores a point over Pepsi. When it comes to screen presence and convincing power, Aamir being Aamir takes the lead over Bakshi. That’s celeb power for you. The power idea is clearly to damage control measure and establish how safe Coke is. The single-minded focus of the ad ensures that Khan does his job effectively. Simple yet powerful, this one might not be remembered for its storyline, but for its convincing power!

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Munnabhai Brought Gandhigiri

Los Angeles-based filmmakers Alec Boehm and Stephanie Argy are making a documentary on Gandhi’s top-secret visit to US in 1933, when he played baseball for the New York Yankees. But why are we telling you all this? Not because Gandhi Jayanti is close or Lago Raho Munnabhai has brought Gandhigiri into fashion. Mr. Churchill can happily call him ‘the half naked fakir’, but when it comes to India’s oldest and most durable global brand identity, Mohandas Karamchand Gandhi never lets you down.

He is a part and parcel of India’s identity and he’s getting bigger by the day. After all, as Munnabhai says: Bande mein tha dum! But however hard the world maytry to follow in his footsteps, they will seldom get his name right. Yes, ‘Ghandi’ was a great man! So, what is on 2nd October. Boy, we got it right this time... it’s a dry day!

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006