Los Angeles-based filmmakers Alec Boehm and Stephanie 
Argy are making a documentary on Gandhi’s top-secret visit to US in 1933, when he played baseball for the New York Yankees. But why are we telling you all this? Not because Gandhi Jayanti is close or Lago Raho Munnabhai has brought Gandhigiri into fashion. Mr. Churchill can happily call him ‘the half naked fakir’, but when it comes to India’s oldest and most durable global brand identity, Mohandas Karamchand Gandhi never lets you down.
Argy are making a documentary on Gandhi’s top-secret visit to US in 1933, when he played baseball for the New York Yankees. But why are we telling you all this? Not because Gandhi Jayanti is close or Lago Raho Munnabhai has brought Gandhigiri into fashion. Mr. Churchill can happily call him ‘the half naked fakir’, but when it comes to India’s oldest and most durable global brand identity, Mohandas Karamchand Gandhi never lets you down. He is a part and parcel of India’s identity and he’s getting bigger by the day. After all, as Munnabhai says: Bande mein tha dum! But however hard the world maytry to follow in his footsteps, they will seldom get his name right. Yes, ‘Ghandi’ was a great man! So, what is on 2nd October. Boy, we got it right this time... it’s a dry day!
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
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