Ford India has re-launched Endeavour i
n the premium SUV segment. The company is planning to reap the fast movers’ advantage in the nearly non existent lifestyle SUV segment in India with this new generation Endeavour. To be rolled out in three versions, the company plans to sell 2500 plus units of the ‘aggressively priced’ model. The automobile is an upgraded version of the old Endeavour and is priced in the range of Rs.14,72,000 and Rs.15,52,000. Ford India aims to grow at around 15-16% in the stagnant SUV segment. The company is also planning to launch the diesel variant of its mid-sized vehicle Fusion soon.
For Complete IIPM Article, Click on IIPM Article
n the premium SUV segment. The company is planning to reap the fast movers’ advantage in the nearly non existent lifestyle SUV segment in India with this new generation Endeavour. To be rolled out in three versions, the company plans to sell 2500 plus units of the ‘aggressively priced’ model. The automobile is an upgraded version of the old Endeavour and is priced in the range of Rs.14,72,000 and Rs.15,52,000. Ford India aims to grow at around 15-16% in the stagnant SUV segment. The company is also planning to launch the diesel variant of its mid-sized vehicle Fusion soon.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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