Wednesday, August 29, 2012

Brand and Communications

Sudarshan Mazumdar, Former Director of Brand and Communications, Fortis and Escorts Group, speaks to Steven Philip Warner on why he considers the UPA II regime a half-success...

B&E: The Naxalite movement – Is UPA II doing its bit to curb it?
SM: The government doesn’t seem to have any policy in place to tackle this problem. There is lack of consistent development. Let us understand it this way – you give them livelihood, keep them distracted with day-to-day productive living. Only then can you curb it. And there have to be long term policies, transparent ones. Over time, the area under the Naxalites movement has increased and this is worrying.

B&E: What has been your experience with policies & their implementations in the healthcare industry?
SM: Healthcare continues to be a neglected area, despite the government realising that when the sector is growing at 15% per year, there will definitely be a crunch of talented medical practitioners. There was also a paper sent from the Planning Commission to the government, but the recommendations are yet to be implemented.

B&E: Is the UPA doing enough to uproot corruption from India?
SM: What has the current government done about the money that is stored in illegal forms overseas? It’s a known fact that Indians have the highest illegal deposits in Swiss Banks! There is even a lack of delivery mechanism that ensures that the taxpayers’ money is utilised cleanly. Imagine this - the UID was supposed to be one of the biggest programs that could have finally prevented leakages in all forms including our tax system. But its budget has been slashed. This is insane.


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