The scooter has been 
the guardian of the country’s personal mobility for almost three decades. But with the advent of meaner and more economical motorcycles, there has been a paradigm shift. Today, scooters contribute a mere 9.3% in the Indian two wheeler market, selling 293,645 units in April-July 2006. Even though the scooter market is somewhat stagnant, there have been some exciting model launches in recent times. Ungeared scooters like the Kinetic Honda, TVS Scooty, Honda Activa (and then Eterno geared scooter) and Hero Honda Pleasure are trying to revitalise a market supposedly left for the dead. Kinetic is launching a range of modern moto scooters with its Italian partner, Italjet. It appears that the scooter segment may in fact be in the process of reincarnation.
For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link
the guardian of the country’s personal mobility for almost three decades. But with the advent of meaner and more economical motorcycles, there has been a paradigm shift. Today, scooters contribute a mere 9.3% in the Indian two wheeler market, selling 293,645 units in April-July 2006. Even though the scooter market is somewhat stagnant, there have been some exciting model launches in recent times. Ungeared scooters like the Kinetic Honda, TVS Scooty, Honda Activa (and then Eterno geared scooter) and Hero Honda Pleasure are trying to revitalise a market supposedly left for the dead. Kinetic is launching a range of modern moto scooters with its Italian partner, Italjet. It appears that the scooter segment may in fact be in the process of reincarnation.For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link
Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006
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