After the reining success of Pizza Hut and Kentu
cky Fried Chicken in India, ‘Yum! Restaurant’, the famous American fast-food chain is about to launch a Mexican fastfood chain named ‘Taco Bell’ in the country. This $24 billion company is first planning to open its stores in Hyderabad, Delhi, Bangalore, Agra and Mumbai. After managing 6,500 different stores around the world, now they are all geared up to leave a Mexican taste in the Indian’s mouth. But interestingly, there is no Kolkata and Chennai in their ‘hot’ list. At the moment, the strategy remains to focus on the above-mentioned cities for the third largest brand from the Yum! International kitty, but it seems that later on they will spread their wings in the other parts of India too. So far, the performance of both Pizza Hut and KFC in India has been quite good, but only time will decide how much will this Mexican spice lure the Indian consumers.
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
cky Fried Chicken in India, ‘Yum! Restaurant’, the famous American fast-food chain is about to launch a Mexican fastfood chain named ‘Taco Bell’ in the country. This $24 billion company is first planning to open its stores in Hyderabad, Delhi, Bangalore, Agra and Mumbai. After managing 6,500 different stores around the world, now they are all geared up to leave a Mexican taste in the Indian’s mouth. But interestingly, there is no Kolkata and Chennai in their ‘hot’ list. At the moment, the strategy remains to focus on the above-mentioned cities for the third largest brand from the Yum! International kitty, but it seems that later on they will spread their wings in the other parts of India too. So far, the performance of both Pizza Hut and KFC in India has been quite good, but only time will decide how much will this Mexican spice lure the Indian consumers.For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
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