With the ad rankings behind us now, it is time to 
focus on those print and electronic ads and billboards, which could not make it to our coveted rankings, nevertheless, they’ve created quite a stir among the ad-frat and consumers alike. Most debated, most discussed, appreciated or blasted, whatever they may be , we bring them all to you. Check out the hottest spots for this fortnight and decide for yourself...
BRAND : Red FM 93.5
HEADLINE : Sadda NITIN ungaliyon pe nachaye
BASELINE : Bajaate Raho!
4Ps TAKE: The Indian market is in the throes of sound waves — Yes, FM channels. In this fiercely competitive domain, Red FM manages to make a striking impression with this billboard ad. For starters, the red colour splashed all over is visually arresting. The ad is weaved around the RJ of a specific programme–Nitin, who is quite popular for his pranks. Sadda Nitin ungaliyon pe nachaye screams this billboard, grabbing more eyeballs with its politically incorrect caption.The power idea is to get tuned into Sadda Nitin — and get a taste of real India, or should we say a taste of Dilli de Punjabi puttar!
For Complete IIPM Article, Click on IIPM Article
focus on those print and electronic ads and billboards, which could not make it to our coveted rankings, nevertheless, they’ve created quite a stir among the ad-frat and consumers alike. Most debated, most discussed, appreciated or blasted, whatever they may be , we bring them all to you. Check out the hottest spots for this fortnight and decide for yourself...BRAND : Red FM 93.5
HEADLINE : Sadda NITIN ungaliyon pe nachaye
BASELINE : Bajaate Raho!
4Ps TAKE: The Indian market is in the throes of sound waves — Yes, FM channels. In this fiercely competitive domain, Red FM manages to make a striking impression with this billboard ad. For starters, the red colour splashed all over is visually arresting. The ad is weaved around the RJ of a specific programme–Nitin, who is quite popular for his pranks. Sadda Nitin ungaliyon pe nachaye screams this billboard, grabbing more eyeballs with its politically incorrect caption.The power idea is to get tuned into Sadda Nitin — and get a taste of real India, or should we say a taste of Dilli de Punjabi puttar!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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