Discarding the popular Nescafé jingle was a bad idea, the taste continues to get you started...
Nothing wakes you up as Nescafé does – rightfully said and (as you’
d agree) wholeheartedly accepted! Nescafé, one of Nestlé ’s internationally acclaimed beverage brands, catering to almost all segments of the market, has created an out of ordinary place in the minds of consumers globally and across the Indian sub-continent. Having sung its way to millions, Nescafé has established itself as a brand which is impossible to forget! Yes, its once popular jingle may have become scarce of late, but its India centric strategy remains intact. And to further stem its position in the face of growing competition, during early 2006, the coffee-maker introduced a new variant of its instant coffee mix – the Nescafé 3-in-1,which was lapped up by consumers as ‘the perfect cup of coffee – no matte what’.
For Complete IIPM Article, Click on IIPM Article
Nothing wakes you up as Nescafé does – rightfully said and (as you’
d agree) wholeheartedly accepted! Nescafé, one of Nestlé ’s internationally acclaimed beverage brands, catering to almost all segments of the market, has created an out of ordinary place in the minds of consumers globally and across the Indian sub-continent. Having sung its way to millions, Nescafé has established itself as a brand which is impossible to forget! Yes, its once popular jingle may have become scarce of late, but its India centric strategy remains intact. And to further stem its position in the face of growing competition, during early 2006, the coffee-maker introduced a new variant of its instant coffee mix – the Nescafé 3-in-1,which was lapped up by consumers as ‘the perfect cup of coffee – no matte what’.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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