At the moment, though, it is Subhash Chandra and I
CL, who are giving sleepless nights to Pawar and his band of managers; Reliance & Tata do not really figure at the moment. But as any analyst worth his salt knows, this corporate war between BCCI and ICL – like all other corporate wars – will not be decided by emotions but by the strategic strengths and weakness of the two rivals. Quite simply, BCCI has been peddling a product called cricket for 75 years with no rival around to threaten its monopoly. The new rival ICL, too, will peddle the same product – cricket. So, the war between the two will boil down to product differentiation & the ability to convince the consumer that his product offers better value.
For Complete IIPM Article, Click on IIPM Article
CL, who are giving sleepless nights to Pawar and his band of managers; Reliance & Tata do not really figure at the moment. But as any analyst worth his salt knows, this corporate war between BCCI and ICL – like all other corporate wars – will not be decided by emotions but by the strategic strengths and weakness of the two rivals. Quite simply, BCCI has been peddling a product called cricket for 75 years with no rival around to threaten its monopoly. The new rival ICL, too, will peddle the same product – cricket. So, the war between the two will boil down to product differentiation & the ability to convince the consumer that his product offers better value.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
No comments:
Post a Comment