India is a country of great diversity—both cultural and otherwise. Community feast or Bhoj, irrespective of the occasion, indicates social acceptability, communion and fraternity. The combined strength of the society, that is otherwise a loose and non-cohesive conglomeration of individuals, is reflected in community feasts. The concept of community feast is limited to oriental cultures and traditions. We have a billion gods, traditions, sects, religions, languages, interest groups and ideologies. A feast fosters social cohesion. But it is complete only when it is held in true spirit.
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Source : IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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