However, if one is expecting a barrage
of low fares, there could be reasons to be disappointed, due to a number of factors. Indeed, from the perspective of the overall aviation industry, this festive season from September to December is supposed to be the strongest quarter for the industry to mint the moolah. According to Surbhi Chawla, Aviation Analyst, Angel Trade, “This is the best season in terms of revenues and profitability.” Following the diktat of ‘making hay while the sun shines’; the Indian aviation sector is making optimum use of the current scenario. Adds Surbhi, “There is a rise in demand this season, so these airlines take advantage of the prevailing situation and increase their fares. Promotional campaigns may in off crease but not many would offer discounted tickets.” With the hike in fuel prices and congestion charges, there is a great probability of increment of fares by almost every airline, as they struggle to stay afloat anyhow. Praveen Vetrivel, Aviation Analyst, IBA group affirms, “The promotions are likely to be focused more towards product differentiation and service quality rather than lower fares as the airlines are still trying to move into the black.”
For Complete IIPM Article, Click on IIPM Article
of low fares, there could be reasons to be disappointed, due to a number of factors. Indeed, from the perspective of the overall aviation industry, this festive season from September to December is supposed to be the strongest quarter for the industry to mint the moolah. According to Surbhi Chawla, Aviation Analyst, Angel Trade, “This is the best season in terms of revenues and profitability.” Following the diktat of ‘making hay while the sun shines’; the Indian aviation sector is making optimum use of the current scenario. Adds Surbhi, “There is a rise in demand this season, so these airlines take advantage of the prevailing situation and increase their fares. Promotional campaigns may in off crease but not many would offer discounted tickets.” With the hike in fuel prices and congestion charges, there is a great probability of increment of fares by almost every airline, as they struggle to stay afloat anyhow. Praveen Vetrivel, Aviation Analyst, IBA group affirms, “The promotions are likely to be focused more towards product differentiation and service quality rather than lower fares as the airlines are still trying to move into the black.”For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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