Both handset makers and service operators are dressing up for the ‘festival’ mega-kill. It’s business as usual!
When all you wished for during the year was a ‘chang
e of handset’ to lay your hands on ‘that’ spanking new model… Yes, you’d planned the change all along, but never really got an opportunity to; blaming your shallow pockets for not giving you the liberty to think far enough, not at least when it came to a telecommunication gadget we call the ‘mobile handset’! But now, with the festive mood in, the time seems right. Handset manufacturers & retailers are as excited about clearing out old stocks as they are about introducing newer ones. And there you have it – 20% fl at discount on every ‘X’ branded handset with a free connection, or even40%-50% if you believe in optimism! And why so, you ask? Well, it’s Diwali time – a splurging season. Discounts and bonuses, gift s and self purchases… and no secret this that ‘all’ handset manufacturers realise that this is an ideal time for new product launches in the Indian telecom market, which is currently abuzz with the growth syndrome.
For Complete IIPM Article, Click on IIPM Article
When all you wished for during the year was a ‘chang
e of handset’ to lay your hands on ‘that’ spanking new model… Yes, you’d planned the change all along, but never really got an opportunity to; blaming your shallow pockets for not giving you the liberty to think far enough, not at least when it came to a telecommunication gadget we call the ‘mobile handset’! But now, with the festive mood in, the time seems right. Handset manufacturers & retailers are as excited about clearing out old stocks as they are about introducing newer ones. And there you have it – 20% fl at discount on every ‘X’ branded handset with a free connection, or even40%-50% if you believe in optimism! And why so, you ask? Well, it’s Diwali time – a splurging season. Discounts and bonuses, gift s and self purchases… and no secret this that ‘all’ handset manufacturers realise that this is an ideal time for new product launches in the Indian telecom market, which is currently abuzz with the growth syndrome.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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