Acquire, form JVs, merge or tie-up, but hurry up...
It is c
onsidered as one of India’s truly diversified companies, and KM Birla has never let his eyes go off from delivering value to its stakeholders. Be it cement, chemicals, fertilisers, financial services, telecom to the newest retail venture by the name of ‘More’, the group has shown its mettle in all sectors, which it has forayed into. “The mix of 3Ps – ‘Pedigree’ from Aditya Birla, ‘Passion’ from Kumar Mangalam Birla and ‘Professionalism’ from its employees has helped the brand achieve such recall,” says Jagdeep Kapoor, CMD, Samsika Marketing Consultants. Of late, the brand has even ventured into strategic tie-ups and acquisitions across sectors, in search for market leadership. From the long standing battle for the control of Idea cellular to the recent acquisition of the US based Novelis (for a whopping $6 billion), KM Birla knows when to strike. Unfortunately, the brand is still struggling to carve out a market leader status in any of its ventures.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
It is c
onsidered as one of India’s truly diversified companies, and KM Birla has never let his eyes go off from delivering value to its stakeholders. Be it cement, chemicals, fertilisers, financial services, telecom to the newest retail venture by the name of ‘More’, the group has shown its mettle in all sectors, which it has forayed into. “The mix of 3Ps – ‘Pedigree’ from Aditya Birla, ‘Passion’ from Kumar Mangalam Birla and ‘Professionalism’ from its employees has helped the brand achieve such recall,” says Jagdeep Kapoor, CMD, Samsika Marketing Consultants. Of late, the brand has even ventured into strategic tie-ups and acquisitions across sectors, in search for market leadership. From the long standing battle for the control of Idea cellular to the recent acquisition of the US based Novelis (for a whopping $6 billion), KM Birla knows when to strike. Unfortunately, the brand is still struggling to carve out a market leader status in any of its ventures.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read More:-The Sunday Indian - Greatest News weekly
http://iipm-news.spaces.live.com/
http://pankajnegiz.spaces.live.com/
http://iipminternational.spaces.live.com/
http://iipm-iipmschool.spaces.live.com/
No comments:
Post a Comment