India just celebrated its 60th year of Independence. Ever though
t what’s the feeling about the country in this burgeoning market? Market trackers ACNielsen conducted an online survey across ll age groups and the findings reveal a positive outlook! For one, a patriotism amongst Indians is soaring with 89% of the respondents wishing to be reborn as an Indian. A majority (63%) of respondents elt that globalisation has been beneficial, with better employment opportunity perceived as the biggest benefit. Over 60% surveyed feel that globalisation will provide greater exposure to new technologies, improve standard of living and state of infrastructure in the country. Key areas where respondents think India has improved in the past six decades are Business and Commerce (57%), Science and Technology (43%), and Education (19%). But despite the significant progress, only 15% Indians feel that their quality of life has improved. One area where India’s poor performance is reflected is in the field of sports, with a paltry 1% feeling hat India has made progress on that front. As much as 50% felt that rich Indian culture is the most attractive factor for being proud to be an Indian. And the second factor that Indians eel good about is democracy: 19% respondents said they like to live in India for the reedom that they enjoy in the country. Now, that’s really patriotic!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
t what’s the feeling about the country in this burgeoning market? Market trackers ACNielsen conducted an online survey across ll age groups and the findings reveal a positive outlook! For one, a patriotism amongst Indians is soaring with 89% of the respondents wishing to be reborn as an Indian. A majority (63%) of respondents elt that globalisation has been beneficial, with better employment opportunity perceived as the biggest benefit. Over 60% surveyed feel that globalisation will provide greater exposure to new technologies, improve standard of living and state of infrastructure in the country. Key areas where respondents think India has improved in the past six decades are Business and Commerce (57%), Science and Technology (43%), and Education (19%). But despite the significant progress, only 15% Indians feel that their quality of life has improved. One area where India’s poor performance is reflected is in the field of sports, with a paltry 1% feeling hat India has made progress on that front. As much as 50% felt that rich Indian culture is the most attractive factor for being proud to be an Indian. And the second factor that Indians eel good about is democracy: 19% respondents said they like to live in India for the reedom that they enjoy in the country. Now, that’s really patriotic!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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