Going to the movies? Have you considered the options – Inox, PVR, Cinemax, Wa
ve, Adlabs, Satyam… the list goes on. There was a time when watching a movie and popcorn centered on just getting to the nearest cinema hall showing the film. Nowadays, the culture has exponentially changed. Every consumer enters not a single screen hall, but is offered a plethora of choices in one place. You decide on various factors – the movies, food, seats, the different pricing for every show et al. You even decide whether you would like to be pampered like a baby in a relaxing Cinemax Gold/PVR Europa lounge with its super cushioned recliners. Who wants to go home, now? Interestingly, these are the various factors that have turned the traditional hall into a live brand with a host of differentiating factors. Multiplexes like Cinemax & Fun Republic even have loyalty cards that give you points for sharing your movie experience with them. It is, therefore, not surprising to see the sort of investments that the big guns are looking at. Reliance’s Adlabs has bought licenses for the Kanpur-based Rave Cinemas. This gets them instant access to 23 screens over Delhi/NCR, Haryana, Uttar Pradesh and Punjab. So from their current 62 screens, Adlabs has made the prudent choice of entering even Tier II cities and started establishing visible brands. “Consolidation in exhibition space & integration with production houses will lead to faster development of movie business & significant value creation,” states Ravi Sardana, Senior VP, ICICI Securities Ltd.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read More:-The Sunday Indian - Greatest News weekly
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ve, Adlabs, Satyam… the list goes on. There was a time when watching a movie and popcorn centered on just getting to the nearest cinema hall showing the film. Nowadays, the culture has exponentially changed. Every consumer enters not a single screen hall, but is offered a plethora of choices in one place. You decide on various factors – the movies, food, seats, the different pricing for every show et al. You even decide whether you would like to be pampered like a baby in a relaxing Cinemax Gold/PVR Europa lounge with its super cushioned recliners. Who wants to go home, now? Interestingly, these are the various factors that have turned the traditional hall into a live brand with a host of differentiating factors. Multiplexes like Cinemax & Fun Republic even have loyalty cards that give you points for sharing your movie experience with them. It is, therefore, not surprising to see the sort of investments that the big guns are looking at. Reliance’s Adlabs has bought licenses for the Kanpur-based Rave Cinemas. This gets them instant access to 23 screens over Delhi/NCR, Haryana, Uttar Pradesh and Punjab. So from their current 62 screens, Adlabs has made the prudent choice of entering even Tier II cities and started establishing visible brands. “Consolidation in exhibition space & integration with production houses will lead to faster development of movie business & significant value creation,” states Ravi Sardana, Senior VP, ICICI Securities Ltd.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read More:-The Sunday Indian - Greatest News weekly
http://iipm-news.spaces.live.com/
http://pankajnegiz.spaces.live.com/
http://iipminternational.spaces.live.com/
http://iipm-iipmschool.spaces.live.com/
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