PIYUSH PANDEY...Exec. Chairman & National Creative Director,O&M
Meet the king of ‘creative’ magic...
Illustrious, enticing, pioneering are words not enough to describe the legacy of this ad-man whose office shelves fall short of space to accommodate medals won over two decades – a genius named Piyush Pandey, NCD & Exec. Chairman, O&M India. From a ‘Trainee Account Executive’ to a ‘Chairman’, Pandey’s tale is one of determined pursuit for excellence. From ‘Mile sur mera tumhara’ to ‘Chal meri Luna’, from Fevicol’s revered knee-slappers to the emotive Cadbury’s campaigns, his contribution to O&M has been more than commendable. Quiz him on what really made the difference after he took charge as creative director circa 1994 and pat comes the reply, “We hired good people and gave them an opportunity of actualizing themselves...” Having said that, it’s also no cakewalk to copy his feats. The only Indian to have won a double Gold at Cannes and a triple Grand Prize at London International Awards, this leader knows precisely how to extract beautiful things out of different people and situations! And no one can beat him at that... no one!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
Meet the king of ‘creative’ magic...
Illustrious, enticing, pioneering are words not enough to describe the legacy of this ad-man whose office shelves fall short of space to accommodate medals won over two decades – a genius named Piyush Pandey, NCD & Exec. Chairman, O&M India. From a ‘Trainee Account Executive’ to a ‘Chairman’, Pandey’s tale is one of determined pursuit for excellence. From ‘Mile sur mera tumhara’ to ‘Chal meri Luna’, from Fevicol’s revered knee-slappers to the emotive Cadbury’s campaigns, his contribution to O&M has been more than commendable. Quiz him on what really made the difference after he took charge as creative director circa 1994 and pat comes the reply, “We hired good people and gave them an opportunity of actualizing themselves...” Having said that, it’s also no cakewalk to copy his feats. The only Indian to have won a double Gold at Cannes and a triple Grand Prize at London International Awards, this leader knows precisely how to extract beautiful things out of different people and situations! And no one can beat him at that... no one!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)
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