From merely Bollywood, the noose has been expanded to straddle advertising films too. The advertisement to film ratio for Red Chillies is in the ratio of 20:80, since ad assignments are restricted to brands that SRK endorses. Now, the team is keen on expanding the size of the net to rope in other brands too.
To keep pace with his growing enterprise,
SRK recently shifted premises of Red Chillies VFX to Mumbai’s posh Lokhandwala area and his team just can’t stop singing his praises. “We are amazed at his quick decisions. When we asked for a bigger office, he did not hesitate a moment and despite the huge cost of real estate in Mumbai, within a week we had finalised a new place. If that’s not the sign of a good entrepreneur, I wonder what is,” gushes Arjun.
Besides, Shah Rukh is also carefully nurturing brand SRK both on and off screen. Close associates point out that Shah Rukh, in fact, is so obsessed with his brand persona, that he sometimes cannot help referring to himself in third person. Add to that his intelligence, witty remarks, a wicked sense of humour – and you have all the trappings for a media savvy, charismatic and shrewd business leader.
Incidentally, Shah Rukh is not the only Bollywood superstar who boasts having this entrepreneurial fire in his belly. Amitabh Bachchan too headed in a similar direction, but was badly scalded due to the financial mess, which his company ABCL landed itself into. Thankfully, Bachchan bounced back. Kaun Banega Crorepati gave him a new lease of life and he repaid his debts. But, the entrepreneur in him lies dormant to the day. There’s also the jumping jack of the 70s – Jeetendra – who sits as promoter in the Rs.1,515 crore Balaji Telefilms. While one would like to give him credit, he himself passes off all praise to his daughter Ekta Kapoor for the success of this production house. So, it would not be entirely wrong to say that SRK has dared to venture where no other Bollywood superstar has tread.
To keep pace with his growing enterprise,
SRK recently shifted premises of Red Chillies VFX to Mumbai’s posh Lokhandwala area and his team just can’t stop singing his praises. “We are amazed at his quick decisions. When we asked for a bigger office, he did not hesitate a moment and despite the huge cost of real estate in Mumbai, within a week we had finalised a new place. If that’s not the sign of a good entrepreneur, I wonder what is,” gushes Arjun.Besides, Shah Rukh is also carefully nurturing brand SRK both on and off screen. Close associates point out that Shah Rukh, in fact, is so obsessed with his brand persona, that he sometimes cannot help referring to himself in third person. Add to that his intelligence, witty remarks, a wicked sense of humour – and you have all the trappings for a media savvy, charismatic and shrewd business leader.
Incidentally, Shah Rukh is not the only Bollywood superstar who boasts having this entrepreneurial fire in his belly. Amitabh Bachchan too headed in a similar direction, but was badly scalded due to the financial mess, which his company ABCL landed itself into. Thankfully, Bachchan bounced back. Kaun Banega Crorepati gave him a new lease of life and he repaid his debts. But, the entrepreneur in him lies dormant to the day. There’s also the jumping jack of the 70s – Jeetendra – who sits as promoter in the Rs.1,515 crore Balaji Telefilms. While one would like to give him credit, he himself passes off all praise to his daughter Ekta Kapoor for the success of this production house. So, it would not be entirely wrong to say that SRK has dared to venture where no other Bollywood superstar has tread.
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5 comments:
SRK is king of bollywood
srk khan going for business empire great article dude
amir khan is king of bollywood. understand mr sandeep
did anybody hear about SRK and Salman fight at katrina brithday party
yeah i got the news
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