With the ad rankings behind us now, it is time to focus on those print and electronic ads and billboards, which could not make it to our coveted rankings, nevertheless, they’ve created quite a stir among the ad-frat and consumers alike. Most debated, most discussed, appreciated or blasted, whatever they may be , we bring them all to you. Check out the hottest spots for this fortnight and decide for yourself...
CATEGORY : Billboard
BRAND : Bigadda.com
BASELINE : Let’s catch up
4Ps TAKE : Move over Orkut & Facebook – this time do social networking – the Indian way. Call it desi adda! Bigadda.com launched by Reliance ADAG (mind you it is in a beta testing format right now), is being positioned as a youth entertainment network that will build ‘communities’. For starters, the billboard is hugely attractive: two colourful hands all set to catch up with each other against a black. Targeted at youngsters, the USP is all about going desi & high-tech! Reliance has been smart enough to realise that with internet penetration increasing it’s a good way to increase ‘brandwidth’! The advertiser-driven business model’s power idea is to bond better with the youth – given that they have more purchasing power & a keen sense of consumption. The tagline is simple yet effective: Let’s catch up. The name itself ‘big adda’ is appealing and will grab eyeballs for sure. The right big idea for a ‘big adda’!
CATEGORY : Billboard
BRAND : Bigadda.com
BASELINE : Let’s catch up
4Ps TAKE : Move over Orkut & Facebook – this time do social networking – the Indian way. Call it desi adda! Bigadda.com launched by Reliance ADAG (mind you it is in a beta testing format right now), is being positioned as a youth entertainment network that will build ‘communities’. For starters, the billboard is hugely attractive: two colourful hands all set to catch up with each other against a black. Targeted at youngsters, the USP is all about going desi & high-tech! Reliance has been smart enough to realise that with internet penetration increasing it’s a good way to increase ‘brandwidth’! The advertiser-driven business model’s power idea is to bond better with the youth – given that they have more purchasing power & a keen sense of consumption. The tagline is simple yet effective: Let’s catch up. The name itself ‘big adda’ is appealing and will grab eyeballs for sure. The right big idea for a ‘big adda’!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)
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