Dr. Google’s Clinic

Google is also about secure personal health records?
It was three months ago, that Google revealed its pilot project that was aimed to help patients with personal health records in association with the esteemed Cleveland Clinic. This officially launched health portal will allow all netizens to keep a track of their current medical records and past trends, thus allowing all patients who receive their health reports from multiple providers organise their reports on a central platform. Moreover, it will allow patients to enter their medical information into Google Personal Health Record (Google PHR).

Even few large clinics and health centres have shown interest in joining and collaborating with Google’s new portal. But behind all this hullabaloo, isn’t there a concern over leakage of personal medical data? Not really, as these medical records (once entered into Google PHR) become highly secure and very strictly confidential and every user who wants to access the files needs an authentication (password) to do so. In the arena of marketing, it was surprisingly made very clear by Google that there will be no advertising (where Google holds 35.3% of global ad-servers, which contributes to 99% of its reveneus) in Google health as of now. Marissa Mayer, VP, Search & User Products explains the initiative as, “Google Health aims to solve an urgent need that supports with our overall mission of organising patient information and making it accessible and useful. Through our offering, our users will be empowered to collect, store, and manage their own medical records online.”

Google has made sure that it carries on its tag of simplicity even with this portal besides making it private and high on security parameters sans ads. With competiton only in the form of Microsoft’s Healthvault (a similar online service launched in October 2007), there’s nothing bloody in the air. And for the netizens, they now have two highly secure portals to keep their health records intact (if not their health).

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
'This is one of Big B's best performances'
IIPM to come up at Rajarhat
IIPM awards four Bengali novelists
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...domain-b.com : IIPM ranked ahead of IIMs