The Accord has taken over the market, and is the number one seller with sales touching the 1,900 unit mark (A5 segment size: 3200 units). 
“With a market share of 24%, Honda has been at the top of the premium segment. We will continue to provide the latest technology to the customer on a regular basis,” says an optimistic Masahiro Takedagawa, President, Honda Siel. Even Gaur adds, “Honda is an established brand in India and enjoys a brand equity few can match. The company caters well to the customer with the best of products.”
In the mainstay A3 segment, Honda has however lost its sheen after the advent of the Maruti Suzuki SX4 and the Swift Dzire. The company’s City has been subjugated to the number four spot and apparently a newer version is on the cards. India by far is a very important market for Honda outside the developed world but now the company is no longer in an ‘You can’t touch me! Ha! Ha!’ position. The competition is firing all cylinders and the ASIMO robot may not really be the mean-bad guy, but Honda urgently needs to re-direct all its resources from the robo-labs to the car-labs... Or else, only the mean guys (ASIMOS?!!!) would need the Honda!
Shinji aoyama, president, hmsi
B&E: On HMSI’s future plans.
“With a market share of 24%, Honda has been at the top of the premium segment. We will continue to provide the latest technology to the customer on a regular basis,” says an optimistic Masahiro Takedagawa, President, Honda Siel. Even Gaur adds, “Honda is an established brand in India and enjoys a brand equity few can match. The company caters well to the customer with the best of products.”In the mainstay A3 segment, Honda has however lost its sheen after the advent of the Maruti Suzuki SX4 and the Swift Dzire. The company’s City has been subjugated to the number four spot and apparently a newer version is on the cards. India by far is a very important market for Honda outside the developed world but now the company is no longer in an ‘You can’t touch me! Ha! Ha!’ position. The competition is firing all cylinders and the ASIMO robot may not really be the mean-bad guy, but Honda urgently needs to re-direct all its resources from the robo-labs to the car-labs... Or else, only the mean guys (ASIMOS?!!!) would need the Honda!
Shinji aoyama, president, hmsi
B&E: On HMSI’s future plans.
SA: Our production is about 1.2 million. Now we will take a few years to expand our production to 3 million units. Currently we sell about 80,000 units every month; we would like to increase this figure considerably. But we have no plans for a new plant.
B&E: On HMSI’s consumer base.
SA: Our customers are young and those who want style from the product.
B&E: Will HMSI be affected by the current market downturn?
SA: I think the overall industry has been affected by the slow down. However, HMSI will not be affected by this situation in a major way.
B&E: On HMSI’s hybrid plans.
SA: No hybrid plans for now. However we are looking at the 800cc + segment where we intend to launch products. These will be CBUs therefore expect a price range of above Rs.10 lacs.
B&E: On the new CBF 125.
SA: The new bike will target style conscious young customers and there will be a lot of demand from there. We expect to sell 80,000 units of the bike in this financial year alone.
B&E: On the scooter segment.
SA: We can expand in the scooter segment. If we offer more efficient products and offer more value, the scooter promises great growth for us...
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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