The journey has surely been very exciting so far, but going forward, the times may turn challenging. Amit Nandi, Head - Probiking, Bajaj Auto shares

Are you also planning to take the format overseas also?
As of now, there are no plans to take the format overseas. We will be limiting ourselves into the Indian market only.

With the KTM bikes making their inroads into the Indian market in the coming time, how will you be able to make the showroom as a distinctive place for the three – Bajaj, Kawasaki and KTMs?
The KTMs will be available in the Indian market by next year. In fact, all the bikes that are meant for performance from Bajaj will find a place in the Bajaj’s Probiking showrooms. We will have a separate section for Bajaj products as well as the Kawasakis and KTMs.

How different will be the marketing strategy in the case of the Kawasaki products?
In case of premium bikes, the marketing strategy focuses more on interacting with the consumers and to give him an experience wherein he gets to touch feel and ride the product. That’s how the prospective consumer converts into a loyal consumer.

What are the other plans for the format in the current year?
According to the plan outlined, we shall be standing at 35-40 Probiking showrooms wherein the figure currently stands at 32 showrooms.

How has the role changed for the Probiking showrooms after the launch of Kawasaki products in the Indian market?
The importance has certainly gone up as now we have almost 80-90% market share in the above 250cc market and there is a market for superbikes that will grow with the time.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

THE (DIS)LOYALTY MARKET UNVEILED

The need for a greater customer intimacy is getting amplified by the changing trends in consumer behaviour

The need for a greater customer intimacy is further getting amplified by the changing trends in consumer behaviour, which are engineering a shift from Customer Relationship Management to Customer Managed Relationships, where customers want organisations to be more transparent with the information they have on them and give them the choice to define how that information should be used to make the consumption of products and services more convenient for them. Organisations need to start thinking on these lines and ready themselves for this shift in the balance of power or they will find themselves increasingly irrelevant to their customers. Perhaps its not too late for everyone to consider seriously what Robert Lauterborn proposed (in as early as 1990) to do away with the product oriented 4Ps of marketing, which was the bedrock of all marketing strategies for several decades, to the customer oriented 4Cs – Consumer wants and needs, Cost to satisfy, Convenience to buy & Communication for our times.

Loyalty practitioners have hailed this approach all along and brought to market many strategies that resulted in organisations coming closer to their customers. The early adopters – airlines, hotels & retail companies have led from the front and now almost every business is thinking about it to build sustainable & profitable relationships with customers. It therefore comes as no major surprise that all forms of loyalty marketing have seen an unprecedented growth in the last decade. An estimate on the spending through loyalty marketing in India is an impressive Rs.3,500-4,000 crore, and with the advent of technology in mobile marketing & social networking giving marketers the power to reach & build a relationship with every customer, the marketing budget will continue to split in favour of such programs. Ultimately, the consumer marketer relationship will have to tread on carefully with its ear to the ground in these times where change is the only constant but for the fact that the consumer is driving it.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

THE FRENCH CONNECTION

The french lass Kalki Koechlin aka Chanda of Dev D gets candid about her future projects, love for handsets and the Alps with 4Ps B&M

If there were a role reversal in Dev D and you were offered the role of Paro, what would have been your reaction to it?
Ah…I think Paro is a beautifully written role. It is an ideal role for kick-starting the career of any actor. It’s one of the strongest characters of the film; so obviously, I would have been very excited. That’s not to say that Chanda was not a good role. All in all, the concept of the film truly shows the woman power.

What’s your idea of a perfect holiday?
I love to go to the mountains. I would like to go to a place where there is no connection with the outer world and no one can disturb me.

Have you ever done that?
I do that all the time… I put my phone on a switch-off mode and go to the mountains. In fact, recently I went to Kashmir. I grew up in the mountains and would love to go to Alps sometime.

They say you are in love with gadgets...
I really find phone gadgets very useful because of the kind of life that I live. I am always on the go and multi tasking. Currently, I am using an Asus phone, because it has all sorts of connectivity.

Are you there on any social networking portal?
I am on Facebook and Twitter. Facebook is closer to me as I use it for being in contact with my friends. It is a little private, hence I answer messages from fans on Facebook; but then I don’t add all the fans on that site. I keep in touch with them through Twitter.

What are your future projects?
Currently, I am working in a film titled Zindagi Milegi Na Dobara.

Neha Saraiya

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website

IIPM Delhi - Guest Lecture by Mr. Azzar Abbas Abidi

Mr. Abbas Abidi who has worked with prestigious organizations like Hewitt associates, WNS Global Services, Wipro, visited IIPM Delhi campus to deliver a lecture on Resource Retention. Retaining the right talent has always been a challenge for most companies. The investment that goes into recruiting, training and honing on-the-job skills can cause both tangible and intangible loss when a productive resource leaves the organization. Mr Abidi explained the various strategies used by the industries these days to retain its employees. After the lecture, the session was opened for Q&A, which he answered with great interest.

The IIPM Fest - AAGMAN - 26th July 2010 - IIPM Delhi/Noida

What began as carefree get-togethers for auditions, long practices, and competition, ended as one of the better experiences ! Aagman for the batch SS/ 2010-12 was conducted on 26th July 2010 at Kamani Auditorium. The journey of aagman preperations was almost for a month. It seemed no less than a scene fresh out of a bollywood movie. There was action, drama, comedy (very sad one at that ), dance, music, forgetfull fights, fresh couples (Err… Best friends) and a lot more.

After the traditional lighting of the lamp by Prof A. Sandeep (Dean, All India, IIPM) the night proceeded with an enthralling performance by the IIPM band, comprising of Samuel David Dennis and Gurusharan Randhawa.

IIPM choreography teams set the stage ablaze as they performed on the latest chartbusters. There was a live bull fight, beautifully depicted in the form of a choreography act presented by Nishita Mahajan and Allen Robertson. Students from IIPM Noida went the balle balle way and the crowd cheered on. Simranjeet singh and Akhilesh Rana got all the applause as they performed their comic acts to whet the crowds appetite.

Then came the most awaited event for the evening. The fashion show! This year, the fashion police at IIPM went beyond the usual as they took us to the streets of Chicago where men paid the price of disloyalty , took us to the glitz and glamour of bollywood and had us rejoice in a FIFA carnival.

Aagman 2010 had all the ingredients of a perfect show. Flawless emcees, terrific performances viewed by a wonderful audience.

IIPM 4Ps Business & Marketing - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Tarun Jha

Head – Marketing, Skoda India

Skoda has been stepping up the ladder of success in the Indian market with outstanding contributions from its people like Tarun Jha. Though the Fabia is still to deliver the desired, other products like Octavia, Laura and Superb have made brand Skoda a synonym for luxury in the Indian market. The Superb, in particular, has been the driving force for the company during the year gone by along with volume-puller Skoda Octavia. In fact, the concept of boutique showrooms – which was initiated by Tarun Jha – coupled with its marketing strategy has managed to lure consumers towards the Skoda brand apart from adding a grace to the automaker that is matched by few.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

IIPM 4Ps Business & Marketing - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Lloyd Mathias

CMO, TTSL

The most defining marketing moment for me was to launch the Mountain Dew brand in the country as it involved creating a whole new category that prior to its launch did not exist in the country. The second thing that is really close to my heart is the entire episode of turning Motorola around from a 1% market share to all the way through. I think that was really something.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Milind Bade

Head-Marketing, Bajaj Auto

At Bajaj, Pulsar has been our identity for the youth in the country. We had been spending a lot of money on conventional advertising by the mediums of TV and Print to make the Pulsar brand a success in the country and similar was the trend for the other products. But investments into creative mediums like MTV Stunt Mania have resulted in immense popularity for both the Pulsar and the Bajaj brand among the target audience. That particular moment is very close to my heart. In fact, we are still looking for such creative mediums to generate higher following for the Pulsar brand.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

WHY HUMOUR PAYS IN AD LAND

In the stressful times we live in, laughter – well packaged – can be a huge high and the ultimate bridge between a brand and its consumer

Once upon a time, the staid, starched and propah’ Ad-Gurus believed that advertising was deadly serious business and people don’t buy from clowns! But over the last decade, this thinking has been buried amidst wild laughter with humour taking on a superstar’s role! Why? Because humour and fun have become the breath of life in a lot of the advertising we see and advertainment is pretty much the new lingua franca in the communication delivery mode. Why? “Because humour disarms and makes one more accepting of certain thoughts and images that could be hard to take in a serious discourse,” says adman George Louis. He has constantly hit out at “scientific fools, marketing windbags stiffass bureaucrats, research fascists and pompous biggies” because he believes a lack of humanity (read: humour) kills great communication. People don’t respond as target consumers or demographic cross-sections. They respond as ‘him’ or ‘her’. You and me.

Louis says he finds a huge ra-ra constituency totally rooting for the Ha-Ha factor to attract, interest, provoke, desire and trigger the purchase intent in the consumer universe targeted. Ad film-maker Prahlad Kakkar, who began his foray into ad films by providing (at that time) a total break from conventional reason with audacious tongue-in–cheek, whacko stuff [It’s different, Boss!] believes humour is a great leveler because it breaks down barriers and distances in one fell swoop. Prasoon Joshi (whose Thanda Matlab & Happydent white ads plug humour with all cylinders firing) defines humour as a social lubricant that’s easy to catch and hang on to because it’s the most basic emotion. It comes easier than sorrow or grief. Successful recent TVCs that have hit the humour button include Centre Shock, Zoozoo, Fevicol, Naukri.com, Fastrack among others.

People around the world often find “compression” a good way of getting the point across in an effective manner. Arnold Schwarzenegger was once famously described as a guy “looking like a bunch of walnuts wrapped in a condom!” The writer confessed that he wasn’t consciously trying to be funny – only endeavouring enough to convey something in the least number of words. If compression leads to humour, then humour lead to a smile. Legend has it that a Chinese hospital reported a dramatic drop in the number of complaints after instructing their staff to show at least eight teeth while smiling at patients!

On a serious note, the reason why humour is so powerful in advertising is really very basic: it’s a bridge that links the brand to the consumer, because laughter is still the shortest distance between two people… and a smile, really, is that amazing meeting of minds. It signifies a positive and physical feedback from your audience. Wit invites participation. Humour ensures higher recall and memorability, and triggers word-of-mouth communication as no other mode can. Incidentally the best jokes aren’t based on imagination, but on observation of real people. See how they speak, gesture, react, joke, even kiss, and oh, how they never look at each other in a lift. Anything’s really funny as long as you know how to use the situation!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

ORANGE ALERT, BROWNIE POINTS & GREEN BEHAVIOUR

Consumers will be willing to pay premium for a direct tangible benefit of a green product, if it reduces exposure to potentially hazardous chemicals at home

But why does human mind not think consciously and urgently about global warming, compared with, say, terrorism? Human psychology attempts to address the baffling puzzle. First, we, the social mammals, think about living beings and their evil designs; if global warming had been unleashed on us by a ruthless despot, we would have been more concerned. Second, if a violation fails to transgress moral boundaries, it may not put our brain on orange alert. No human society has moral rules about atmospheric chemistry. Global warming is bad. Yet it does not make us feel nauseated, angry, or disgraced. So we don’t feel compelled to react against it. Third, the threat in any case is still lurking somewhere in future. We get alarmed by clear and contemporary attack, not to something which is not even in our line of vision. Finally, a stimulus must break the threshold barrier in order to get noticed. The rate of change for environmental degradation is so gradual that it goes unnoticed; it fails to cross the threshold for the common man.

MAKE THEM GREEN INCLINED

But precisely due to this reason – because it fails to trip the brain’s alarm – global warming is a deadly threat. There is a need to address the problem through 6 A’s: Customer’s attention needs to be drawn towards the issue of environmental depredation; he has to be made aware about the problem and the possible solutions; he has to assimilate the details of what is at stake and what can be done to mitigate the situation; he must accept his roles and responsibilities in saving the planet; he must actually take action to do so; and, finally, he must adopt the green values to the extent that they are deeply embedded in the recess of his mind. Attention, awareness, assimilation, acceptance, action, and adoption together should produce green citizens.

Often customers lack the information that would enable them to make positive choice. Three things could help. One, knowing why I should care; two, I should get easy cues for making better choices; and, three I must have accessibility to a right decision as easily as a wrong one. If any of these components is missing from green marketing it will fail. In Netherlands, a night club, WATT, serves drinks in recyclable cups, while the toilets flush with rain water. And, power is generated for lighting the dance floor when dancers prance on it. A meter shows how much power is being generated, making revelers want to go even wilder. The visitors also get a ‘pee experience’ when they watch rain water from the roof travel through transparent pipes, which they flush.

This news surely needs something better than a smirk when we are told that there is a new Indian organic underwear brand containing extracts from the neem tree, basil leaves, and flecks of silver to keep the user safe from bacterial infection. The range of sexy (company’s usage, not ours!) panties are supposed to prevent wrinkling and clear all infections. SEWA has launched a high end, eco friendly collection of fashion garments, made from biodegradable material dyes, and organic cotton fabric.

Reva did not prove to be tempting enough for most Indians, despite its almost non-existent carbon footprint. Because Indians believe in more space for less money. Had its looks compensated for the lack of room, the car still would have perhaps caught the fancy of youth. In 2010, now, Reva NXR will be launched. It will be powered by a futuristic lithium-ion battery, which the company plans to recycle. This will on one hand reduce the cost of ownership and on the other it will increase the car’s eco friendliness. To add to the acceptance of an zero emission product the company has also provided for advanced telematics which will support remote diagnostics, healing, and even infuse a reserve amount of charging.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

CLUTTER CLUTTER EVERYWHERE

K S. Chakravarthy, NCD of Draft FCB Ulka (who had been associated with Airtel’s border commercial and is now working on the brand communication of Tata DOCOMO) disagrees that the telecom service brands have managed to keep themselves de-cluttered and have been able to make a distinct brand positioning in the minds of the Indian masses. He argues that, “all the telecom brands have tried everything at some given time or the other. One can look at Airtel, they have been talking about everything in one way or the other or at some point of time or the other and basically gone all over the place. The only telecom service provider that has been pretty consistent in terms of its communications has been Vodafone. Even when it was Hutch, then too, it was talking about similar things and now when the brand name has been changed to Vodafone it’s still talking about the same things. So, when we had to launch a new brand in the form of Tata DOCOMO, we saw it as an open field and a great opportunity to have a very clear positioning for our brand. We realised that there was a clear dissatisfaction in the minds of the end consumer, wherein subscribers thought that they are being taken for a ride by their service operators. Hence, we came in as a brand that would be transparent in its dealing and would be youthful, credible and fresh. We have made our mark and not as a price brand”.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

IT’S GOING TO BE A HAPPY NEW YEAR!

‘When times are good, you should advertise. When times are bad, you must advertise.’ Though some marketers were not swayed by the logic then, they have now realised that the fastest way to set things right is with a powerful dose of a great advertisement

If you thought this was all, think again, for there is somebody else who is out with a new advertising campaign to showcase the world its new image. Taliban is softening their stance in Afghanistan and are making full-on attempts to change their image. Believe it or not, but their new policy of cutting off ears, nose or tongues is finding its way in a new ad campaign. Do not try to access it on YouTube for this commercial is banned from being viewed in our country, but this is one smart organisation that has learnt its marketing lessons well and understood the power of a good ad campaign.

This next one that I am going to talk about is still reeling under the hit it got last year – from a golf club I bet! Post Tiger Woods, Accenture is still struggling to get its act together. It’s also out with a new ad campaign. It would be spending between $40-50 million bucks on this one, which shows different animals doing things they normally wouldn’t do. An elephant surfing, a frog leapfrogging other frogs, et al, with the punch line ‘Who says you can’t be big and nimble?’ God knows how the ads would fare. But one thing is sure: this one would have all animals except the tiger! Of course, the fastest way for Tiger Woods to rebuild his image would be to stay away from commercials this year. But for others, it’s time to put in a spring in your walk, a cherry smile and try to win back customers and lost market share with advertisements that sell ‘Hope’ and ‘Happiness.’

This time, creativity will count the most. Remember, you can’t out-spend the competitor every time, and more so not in today’s times with very tight budgets. However, you sure can out-think them.

Choose a theme that gels with the feelings of today’s consumer and you can bet that this time things will get better, and it’s sure going to be a Happy New Year!

Rajita Chaudhuri

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

THE PACK LEADERS

There’s nothing more lethal than the mighty combination of creativity and effectiveness in the ad world. Veterans say that any ad campaign worth its weight in pure gold is not complete without a potent mixture of these two ingredients. In 2006-07, when Hewlett Packard (HP) launched a global integrated communication campaign – Computers are personal again – a first of its kind creative positioning for a PC, Goodby, Silverstein & Partners (its then ad agency) used all forms of traditional media (TV, print, online), which was created for the North American, European and APAC markets. By 2008, not only had brand HP gained 9% in terms of brand value (as per Interbrand), it had also recorded an increase of 15% in net revenues in the quarter-ending January 2008. Despite financial turmoil, year 2009 saw India churn out numerous creative campaigns – Idea’s Walk & Talk, Cadbury’s Pehli Tarikh, Vodafone’s egg-heads, Tata Tea’s Jaago Re, et al – certainly creative campaigns, but were they equally effective? Taking the global benchmark of effectiveness – Effies 2009 – as a selection criterion, 4Ps B&M presents India’s Most Effective Integrated Advertising Campaigns for the year passed by...

Surbhi Chawla & Savreen Gadhoke

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Hayward’s wayward BP ways?

B&E’s Steven Philip Warner talks to various global oil & climate experts from the likes of Goldman Sachs, Credit Suisse, Standard & Poor’s, Argus Research, JBC Energy & Varda Group to find out what awaits BP’s fate? Will BP, which as recently as two months back was the second most valued oil major in the world, disappear?

Will BP get smaller, as Bengini forecasts? Only if you call a rise in total asset base from $99.2 billion in FY2009 to $136.4 billion by FY2015 “getting smaller” (forecast by Goldman Sachs). Hayward will not be around by the time this Gulf of Mexico tale becomes the next most remembered disaster (after the 1989 spill of Exxon Valdez tanker in Prince William Sound in Alsaka), but BP will.

Hayward’s agreement with Obama to put aside $20 billion in the escrow account is also being portrayed as an act of helplessness. Quite contrarily, the BP Chief has managed the “two birds with one stone” trick with his submission “on being ordered” by the Senate. One on hand, this act will help mellow down the negative publicity that BP has been earning during the past two months, while on the other, and most importantly, it will ensure a continuation to rights of deep-water exploration in US for the company, a geographical zone from where it derives 34% of its annual supply of crude oil (valued at $78.96 billion as of FY2009).

As far as damages and litigations are concerned, he has two cushions to rest his tired self on, again, unknown to many. BP owns only 65% of the damaged well, under the terms of the ‘Macondo prospect’ contract, and is therefore directly liable for only an equivalent proportion of the damages. Texas-based Anadarko Petroleum has a 25% interest and Japan’s Mitsui owns the remaining 10%. Philip Weiss, Energy Expert of US-based Argus Research tells B&E, “BP is self-insured for its share of the damage.

Under the Oil Pollution Act of 1990 (OPA), there is, however, a $75 million cap on damages. Legislation has been introduced in the Senate to retroactively increase this cap to $10 billion. In short, the government has frequently stated its intent to make all parties associated with the incident pay for the damages and clean-up.” For now, all that BP should worry about is paying-up $75 million; and the $20 billion that it has pledged should more than suffice. And who says Hayward doesn’t know his way to the court? Putting aside all matters pertaining to Hayward & BP, you might just find someone questioning the US Congress for bringing this Gulf of Mexico’s two month-old pirate to the interrogation room, but ignoring the carnage that’s on in a far less-glamorous country in Africa – Nigeria. As per a report by WWF, the World Conservation Union and the Nigerian Conservation Foundation, the amount of oil that has been spilled by oil companies in the Niger Delta since 1960 add up to 540 million gallons – 50 times the Exxon Valdez tanker disaster! In 2009 alone, as per Amnesty International, nine million barrels of oil were spilled in the region.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

$1 trillion? Sure...

The US has announced the discovery of minerals apparently worth $1 trillion in Afghanistan – the IIPM Think Tank believes much of this made up value is balderdash and pure hogwash forwarded by the US

There’re three reasons for the June 2010 re-branding of old news. First: when it comes to fragile governance, the Afghan government is already a top contender. It is today standing on legs largely because of foreign aid, which is over 70% of its budget. Undoubtedly, the announcement of this discovery will give Karzai – who has recently mended fences on his own terms with Obama – a new lifeline in his fragile political career, as he would be able to wishfully promise the mineral rich regions to tribal chiefs and Taliban representatives. Second: the announcement will give an excuse to the US to postpone their decision of withdrawing troops out of the country. Third: the US has been trying hard to figure out ways to attract foreign investment into the region. The announcement will jump start the proceedings. One can easily visualise deals being signed under pure promises and conjectures than on realistic data – leading to future litigation.

There is a huge downside for Afghanistan due to this announcement. Mineral and oil discovery announcements have led to social unrest in various countries; and Afghanistan is a country that is still struggling to come out of a war like condition. African nations like Ghana, Sierra Leone, Uganda, Nigeria and Sudan saw a decade long violence and civil unrest after similar discoveries. An analysis of the top oil rich countries would show that around 10-12 nations in the top 50 list are unstable. For Afghanistan, the announcement would exacerbate the ongoing power politics. If on one hand the local clans, Taliban, Al-Qaeda and the likes will fight a bloodying conflict to tap these supposed resources to fund their anti-social missions, then on the other, China, which last year grabbed the Aynak copper mine in Logar, would leave no stone unturned to expand its influence over the region and country in particular.

All this is not to say that there are no reserves – of course, there are. But in all probability, only around 1/5th of what has been announced – which anyway would be exploited by US firms. It’ll take decades for other investing companies to realise they’ve been had. By then, Obama will be out of power, and Afghanistan will no more be a priority.
Sray Agarwal

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

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Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Satisfied with the performance of NDA Chief L.K. Advani?

The BJP's Man of Iron, the former Deputy Prime Minister and one of the talismans of the Ram Mandir movement seems to have lost all steam. BJP insiders have repeatedly blamed him for failing to re-invent the BJP's image in the post-Mandir agitation political scenario. While his role is now more symbolic, the party patriarch has also had major differences with the various outfits of the Sangh Parivar.



For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
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For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
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IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
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Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Mimi to become mama!

Mariah Carey has been cutting back on work as she’s taking time off for her family, but the exact reason being cited behind her keeping a light schedule for the rest of the year is that she’s pregnant with her first child! Spotted leaving a fertility clinic, insiders have confirmed the news and have also divulged that the 40-year-old is expecting not one but two bundles of joy! Twins must be great news for Mariah and her hubby Nick Cannon. Some people just seem to have it all...

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
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IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Rabindranath Memorial Awards

A Landmark Felicitation Ceremony

National Award winning film and stage actor Soumitra Chatterjee was awarded for his contribution to immortalise Tagore-created characters and poems through his acting and recitation respectively. Due to some personal engagements, he couldn’t attend the ceremony, but film director Anjan Das received the award on his behalf. Each of these awardees received Rs. 1,00,000 in prize money each, including a gold medal and a citation.

Along with these awards, IIPM also announced the institution of three foundations (worth Rs. 10,00,000 each) in the memory of four legendary contributors, namely Shambhu Mitra (theatre), Satyajit Ray (film), Nandalal Bose & Ramkinker Baij (fine arts). The earnings from each of these funds will be utilised to honour and nurture the talents in these three fields. The ceremony ended with an expectedly inspiring speech of the Honorary Dean of IIPM, Prof. Arindam Chaudhuri. In his uniquely majestic deportment, Prof Chaudhuri took us down the memory lane of his childhood and spoke about his love for Tagore. He said, “Tagore’s vision of equitable society is still prevalent. We haven’t yet been completely successful to craft a society where humanistic values like ‘survival of the weakest’ will be a common practice. We need to imbibe Tagore’s philosophy and make our society a better place to live for the future generations.”

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎