Milind Bade
Head-Marketing, Bajaj Auto
At Bajaj, Pulsar has been our identity for the youth in the country. We had been spending a lot of money on conventional advertising by the mediums of TV and Print to make the Pulsar brand a success in the country and similar was the trend for the other products. But investments into creative mediums like MTV Stunt Mania have resulted in immense popularity for both the Pulsar and the Bajaj brand among the target audience. That particular moment is very close to my heart. In fact, we are still looking for such creative mediums to generate higher following for the Pulsar brand.
Head-Marketing, Bajaj Auto
At Bajaj, Pulsar has been our identity for the youth in the country. We had been spending a lot of money on conventional advertising by the mediums of TV and Print to make the Pulsar brand a success in the country and similar was the trend for the other products. But investments into creative mediums like MTV Stunt Mania have resulted in immense popularity for both the Pulsar and the Bajaj brand among the target audience. That particular moment is very close to my heart. In fact, we are still looking for such creative mediums to generate higher following for the Pulsar brand.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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