Tarun Jha
Head – Marketing, Skoda India
Skoda has been stepping up the ladder of success in the Indian market with outstanding contributions from its people like Tarun Jha. Though the Fabia is still to deliver the desired, other products like Octavia, Laura and Superb have made brand Skoda a synonym for luxury in the Indian market. The Superb, in particular, has been the driving force for the company during the year gone by along with volume-puller Skoda Octavia. In fact, the concept of boutique showrooms – which was initiated by Tarun Jha – coupled with its marketing strategy has managed to lure consumers towards the Skoda brand apart from adding a grace to the automaker that is matched by few.
Head – Marketing, Skoda India
Skoda has been stepping up the ladder of success in the Indian market with outstanding contributions from its people like Tarun Jha. Though the Fabia is still to deliver the desired, other products like Octavia, Laura and Superb have made brand Skoda a synonym for luxury in the Indian market. The Superb, in particular, has been the driving force for the company during the year gone by along with volume-puller Skoda Octavia. In fact, the concept of boutique showrooms – which was initiated by Tarun Jha – coupled with its marketing strategy has managed to lure consumers towards the Skoda brand apart from adding a grace to the automaker that is matched by few.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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