Lloyd Mathias
CMO, TTSL
The most defining marketing moment for me was to launch the Mountain Dew brand in the country as it involved creating a whole new category that prior to its launch did not exist in the country. The second thing that is really close to my heart is the entire episode of turning Motorola around from a 1% market share to all the way through. I think that was really something.
CMO, TTSL
The most defining marketing moment for me was to launch the Mountain Dew brand in the country as it involved creating a whole new category that prior to its launch did not exist in the country. The second thing that is really close to my heart is the entire episode of turning Motorola around from a 1% market share to all the way through. I think that was really something.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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