Ti
mes Now, is the latest entry in the television channel category that provides ‘round-the-clock’ news in English formed through a perfect blend of the most prominent media pool in South Asia (Times Global Broadcasting Co. Ltd, a Bennett, Coleman & Co.) and a world-renowned intelligence group (Reuters). With ground-support of reliable news-sources, both on the national and global front, this channel is well-equipped to educate its viewers with news...and with a total insight!
As an English news channel, capturing a portion of the meager slice of English viewers in the market, undeniably, poses some degree of challenge. And to add to the list of hurdles, competitors like CNN-IBN and NDTV 24x7 are hardly making living any easier. This however does not seem to dishearten Times Now, who has been remarkably successful in carving a niche for itself, through its international appeal and one-of-a-kind display style. It also provides its viewers with a complete package consisting of news, business information as well as special features in lifestyle, fashion and weekend shows. Besides aiming to achieve growth both organically as well as inorganically, Times Now values ‘quality’ above all else to build up force and keep its compet
mes Now, is the latest entry in the television channel category that provides ‘round-the-clock’ news in English formed through a perfect blend of the most prominent media pool in South Asia (Times Global Broadcasting Co. Ltd, a Bennett, Coleman & Co.) and a world-renowned intelligence group (Reuters). With ground-support of reliable news-sources, both on the national and global front, this channel is well-equipped to educate its viewers with news...and with a total insight!As an English news channel, capturing a portion of the meager slice of English viewers in the market, undeniably, poses some degree of challenge. And to add to the list of hurdles, competitors like CNN-IBN and NDTV 24x7 are hardly making living any easier. This however does not seem to dishearten Times Now, who has been remarkably successful in carving a niche for itself, through its international appeal and one-of-a-kind display style. It also provides its viewers with a complete package consisting of news, business information as well as special features in lifestyle, fashion and weekend shows. Besides aiming to achieve growth both organically as well as inorganically, Times Now values ‘quality’ above all else to build up force and keep its compet
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative
No comments:
Post a Comment