Part of the well-established HDFC brigade; HDFC Standard Life Insurance is a front runner among the private life insurers in India. It commenced operations in 2000; a year after the sector was thrown open for foreign participation and IRDA was set to frame the rules. Revenues generated through the ‘banking channel’ form a lion’s share in HDFC Standard Life Insurance revenues (premiums) and that is what makes the company unique. In FY 2006, bancassurance accounted for 43% of total business, which the company wants to increase to 50% in FY 2007 – one of the highest in the industry.
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