Gucci- the flagship bon ton brand of French retailer P
PR has grappled 27% stake in Germany based sporting goods company- Puma. The deal had been finalised at $7.1 billion and Puma has embraced the deal. Recently, Puma has been paying heed to the vogue segment and as a part of this strategy, it recently announced to segregate Puma into three different division- sports, sports-lifestyle and fashion. For the third segment, it has tied up with Japanese designer Evisu. The association with Gucci is touted as Puma’s move to become a haute couture brand.
For Complete IIPM Article, Click on IIPM Article
PR has grappled 27% stake in Germany based sporting goods company- Puma. The deal had been finalised at $7.1 billion and Puma has embraced the deal. Recently, Puma has been paying heed to the vogue segment and as a part of this strategy, it recently announced to segregate Puma into three different division- sports, sports-lifestyle and fashion. For the third segment, it has tied up with Japanese designer Evisu. The association with Gucci is touted as Puma’s move to become a haute couture brand.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Also Read the Following Websites:-
www.pankajnegi.wordpress.com/2006/09/09/iipm-websites
www.goarticles.com/cgi-bin/showa.cgi?C=271567
www.managementschool.blogmatrix.com/:entry:managementschool-2006-12-01-0003
www.slury.com/story/story-about-iipm-indian-institute-planning-management
www.joeuser.com/Articles.asp?AID=129532
http://www.iipm-newsarticle.blogspot.com/
http://www.iipmedi-iipm.spaces.live.com/
http://www.iipm-bestarticle-iipm.spaces.live.com/
http://www.iipm-best-edition.spaces.live.com/
www.pankajsir.42tales.com/iipm-ranked-ahead-of-five-of-the-iims-post489
http://www.iipmfaculty.com/
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