Jeh Wadia, MD, GoAir bemoans, 
though with positive tinges, to 4Ps B&M, “We cannot expect infrastructure to be put up overnight but the pace of progress at Delhi and Mumbai and the planned upgradation in over 30 more airports is very encouraging.” The government, no doubt, has to support phenomenally in hiving up in- vestments in airports development and modernisation. But beyond that, airlines need a clear focus on growing the total market pie rather than increasing hold over already established hubs. Sectoral players have to understand that despite there being vigorous growth in the sector, they are losing height... and fast! And while on one hand the players (especially the LCCs) are foolishly blaming escalation in operating costs and fuel prices as being the major culprits for their sad state, the reality is that till the time airlines ‘right-size’ their operations and fleet sizes (instead of inanely expanding), airline corporations being closed down overnight is a red-alert reality. All ego work, and no fair play, makes Jack a dull – and dead – boy. Airlinershave to realise that there is good news and there is bad news. If they risibly continue doing what they are at the moment, there will be no news one day... Ouch!
For Complete IIPM Article, Click on IIPM Article
though with positive tinges, to 4Ps B&M, “We cannot expect infrastructure to be put up overnight but the pace of progress at Delhi and Mumbai and the planned upgradation in over 30 more airports is very encouraging.” The government, no doubt, has to support phenomenally in hiving up in- vestments in airports development and modernisation. But beyond that, airlines need a clear focus on growing the total market pie rather than increasing hold over already established hubs. Sectoral players have to understand that despite there being vigorous growth in the sector, they are losing height... and fast! And while on one hand the players (especially the LCCs) are foolishly blaming escalation in operating costs and fuel prices as being the major culprits for their sad state, the reality is that till the time airlines ‘right-size’ their operations and fleet sizes (instead of inanely expanding), airline corporations being closed down overnight is a red-alert reality. All ego work, and no fair play, makes Jack a dull – and dead – boy. Airlinershave to realise that there is good news and there is bad news. If they risibly continue doing what they are at the moment, there will be no news one day... Ouch!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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