On the green carpet
Icons of the masses, with an unparalleled ambit of influence; here are some stars, who are truly putting in their bit to save the world...
Kareena plays the good citizen!
Our very own Bebo too decided to play a role in this ‘save the world’ business and lead the way for a lot of fellow celebs, when in 2005 she signed an agreement with Citizen Watches to push its Eco- Drive collection. The batteries said to work on indoor and outdoor light throughout its lifetime comes with a 3-year warranty and Bebo’s very own approval. While a majority of the Indian stars are involved in varied causes, the plight of the planet seems to have escaped most, leaving Kareena Kapoor to become one of the few who are kick-starting the eco-friendly drive in India.
For Complete IIPM Article, Click on IIPM Article
Icons of the masses, with an unparalleled ambit of influence; here are some stars, who are truly putting in their bit to save the world...
Kareena plays the good citizen!
Our very own Bebo too decided to play a role in this ‘save the world’ business and lead the way for a lot of fellow celebs, when in 2005 she signed an agreement with Citizen Watches to push its Eco- Drive collection. The batteries said to work on indoor and outdoor light throughout its lifetime comes with a 3-year warranty and Bebo’s very own approval. While a majority of the Indian stars are involved in varied causes, the plight of the planet seems to have escaped most, leaving Kareena Kapoor to become one of the few who are kick-starting the eco-friendly drive in India.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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