The charm dimmed and even the titanic image of stars couldn’t fight the global stalwarts... 
Churning over 7 million watches every year and having over 65 million customers, it was no big surprise that Titan finished sixth in the list of world’s largest watch manufacturers. Right from the time it overtook HMT, the then-well-established watch brand till today when it has entered the premium segment (by acquired license for brands like Tommy Hilfiger), Titan from the Tata stable has carved a niche for itself in India. Through its unique pricing strategy and sub-brands like Edge, Sonata, Nebula, Raga, FastTrack, et al, Titan has catered to almost every segment of the market. And the watch major has even successfully diversified into the jewellery and eye gear segments through Tanishq and Fast Track.
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Churning over 7 million watches every year and having over 65 million customers, it was no big surprise that Titan finished sixth in the list of world’s largest watch manufacturers. Right from the time it overtook HMT, the then-well-established watch brand till today when it has entered the premium segment (by acquired license for brands like Tommy Hilfiger), Titan from the Tata stable has carved a niche for itself in India. Through its unique pricing strategy and sub-brands like Edge, Sonata, Nebula, Raga, FastTrack, et al, Titan has catered to almost every segment of the market. And the watch major has even successfully diversified into the jewellery and eye gear segments through Tanishq and Fast Track.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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