A spill over of too much diversification by ITC Group? Bingo!!! 
From tobacco to grandeur, ITC is one company that has done the transition in style and their Welcom- Group hotels is a glaring example. Such is the brand power of ITC hotels that first, it was successful in getting the Starwood brand to India via a franchise agreement three decades ago and has recently entered into an exclusive tie-up with Starwood to being their premium brand, the ‘Luxury Collection’ to India. However, the brand ITC WelcomGroup has nevertheless slipped down in the 4Ps B&M rankings to occupy 99th rank (down by 21 mammoth points).
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From tobacco to grandeur, ITC is one company that has done the transition in style and their Welcom- Group hotels is a glaring example. Such is the brand power of ITC hotels that first, it was successful in getting the Starwood brand to India via a franchise agreement three decades ago and has recently entered into an exclusive tie-up with Starwood to being their premium brand, the ‘Luxury Collection’ to India. However, the brand ITC WelcomGroup has nevertheless slipped down in the 4Ps B&M rankings to occupy 99th rank (down by 21 mammoth points).
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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