Levi’tating to past glory? Or revving it up in the Indian market... 
Yes, yes, we know, John Abraham is the first Asian model for Levi’s, and having Shah Rukh and Bipasha endorsing the brand only adds to its Indian charisma and appeal. But if we were to tell you that the Levi Strauss pair of jeans was created by a Bavarian with the same name in 1853, would you believe us? Well, whether you believe it or not, the US patent he received in 1873 for blue jeans has stood the test of time… well almost, let alone the drop in revenues recently despite a restructuring exercise.
For Complete IIPM Article, Click on IIPM Article
Yes, yes, we know, John Abraham is the first Asian model for Levi’s, and having Shah Rukh and Bipasha endorsing the brand only adds to its Indian charisma and appeal. But if we were to tell you that the Levi Strauss pair of jeans was created by a Bavarian with the same name in 1853, would you believe us? Well, whether you believe it or not, the US patent he received in 1873 for blue jeans has stood the test of time… well almost, let alone the drop in revenues recently despite a restructuring exercise.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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