With aggressive handset-expansion pl
an in the booming market of India, Reliance Communications (RCOM) enters into a joint venture with Taiwan’s Cal-Comp Electronics to manufacture CDMA handsets in the country. Cal-Comp , which has manufacturing units already in China and Thailand is all set to start its operations in India by the middle of next year. By entering into the deal, Cal- Comp will join the race with players like Nokia, Sony Ericsson, Motorola, LG and Samsung to add-on to the 51 million handsets to be made this year as compared to 31 million in 2006. RCOM, India’s second largest telecom operator and the market leader in CDMA category has already started the race with the recent launch of its Classic range which starts at Rs.777 and got a mind blowing response in the first ten days of its launch. Moreover, RCOM’s JV seems timely and quite appropriate when players like Essar-Vodafone and Bharti have similar ambitions and are expected to offer handsets at all time low prices.
For Complete IIPM Article, Click on IIPM Article
an in the booming market of India, Reliance Communications (RCOM) enters into a joint venture with Taiwan’s Cal-Comp Electronics to manufacture CDMA handsets in the country. Cal-Comp , which has manufacturing units already in China and Thailand is all set to start its operations in India by the middle of next year. By entering into the deal, Cal- Comp will join the race with players like Nokia, Sony Ericsson, Motorola, LG and Samsung to add-on to the 51 million handsets to be made this year as compared to 31 million in 2006. RCOM, India’s second largest telecom operator and the market leader in CDMA category has already started the race with the recent launch of its Classic range which starts at Rs.777 and got a mind blowing response in the first ten days of its launch. Moreover, RCOM’s JV seems timely and quite appropriate when players like Essar-Vodafone and Bharti have similar ambitions and are expected to offer handsets at all time low prices.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read More:-
The Sunday Indian - Greatest News weekly
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Maya jaal spreads far & wide!
Another hogwash!
COMMUNALISM
While the mayhem continues!
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The art of splitting hair?
POTA? Funny!
The army’s fallen behind China
The Man of Steel gets his hands in Oil
HLL ‘Lever’ ages the power of Hindustan
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