Dubai’s luxury hotel operator Jumeirah Group is setting its sights on the Indian market. One of its divisions, Jumeirah Branded Restaurants, that owns the hugely popular – The Noodle House chain, has signed an agreement with Dish Hospitality Private Limited to open 35 Noodle House outlets across India. The company is clearly on an expansion spree and plans to open outlets in Jordan, Qatar, Kuwait, Oman, Abu Dhabi and Bahrain. In India, two restaurants will be functional by the end of the year – one each in Mum Mumbai and Bengalooru. The rest of the 33 restaurants will be opened over the next 10 years. So what exactly is The Noodle House? This is what Timeout Dubai has to say about The Noodle House, “Few restaurants can claim such a loyal following. Turn up to any of the branches of The Noodle House for lunch or dinner, and there’s a good chance you’ll have to wait for a seat. There are simple reasons for it – the food is reliably good, service is cheery, the atmosphere is buzzing, and prices are very reasonable.” Definitely something to smack your lips!
For Complete IIPM Article, Click on IIPM Article
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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