The mania never ceases, as 
it again creates history. The seventh and the final book of the Harry Potter series, ‘Harry Potter and the Deathly Hallows’ recorded 8.3 million sales within 24 hours after its release. All major book chains and stores have been experiencing sales that has left the frenzy far behind for the sixth book. The largest chain, Barnes & Noble Inc. saw 1.8 million copies off its shelves within 48 hours. The No.2 US book chain, Borders Group, on the other hand recorded sales of about 1.2 million copies on Day 1 itself! According to Wal-Mart, the final edition is being grabbed at a speed twice as fast than the sixth book. Pre-order sales were also phenomenal, with Amazon.com selling 2.2 million as pre-sold copies worldwide.
For Complete IIPM Article, Click on IIPM Article
it again creates history. The seventh and the final book of the Harry Potter series, ‘Harry Potter and the Deathly Hallows’ recorded 8.3 million sales within 24 hours after its release. All major book chains and stores have been experiencing sales that has left the frenzy far behind for the sixth book. The largest chain, Barnes & Noble Inc. saw 1.8 million copies off its shelves within 48 hours. The No.2 US book chain, Borders Group, on the other hand recorded sales of about 1.2 million copies on Day 1 itself! According to Wal-Mart, the final edition is being grabbed at a speed twice as fast than the sixth book. Pre-order sales were also phenomenal, with Amazon.com selling 2.2 million as pre-sold copies worldwide.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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