Cricket can do for Asia what Soccer did for Africa
The amateur inventors of the sports of cricket must not have imagined in the wildest of their dreams that their brainchild would one day become the third most prominent sport in the world, in terms of viewership & the associated commerce. The essence of cricket for most of the South Asian countries as well as for Australia, New Zealand as well as the Caribbean countries is that it not just gives momentary pleasure but has the potential to lift the spirit of the nation to an unprecedented level. Be it the victory of India in the 1983 World Cup when they vindicated that the Caribbeans are not invincible, or the metamorphosis of Sri Lanka from a toy poodle to a world champion in the 1996 World Cup, in both the cases the world was never the same for the two nations again. The same can be said with a bigger conviction about the likes of Australia which has taken not just the game of cricket but its professionalism to a new level which for all the right reasons is getting emulated in many other cricket playing countries. But is it just about spirit?
For Complete IIPM Article, Click on IIPM Article
The amateur inventors of the sports of cricket must not have imagined in the wildest of their dreams that their brainchild would one day become the third most prominent sport in the world, in terms of viewership & the associated commerce. The essence of cricket for most of the South Asian countries as well as for Australia, New Zealand as well as the Caribbean countries is that it not just gives momentary pleasure but has the potential to lift the spirit of the nation to an unprecedented level. Be it the victory of India in the 1983 World Cup when they vindicated that the Caribbeans are not invincible, or the metamorphosis of Sri Lanka from a toy poodle to a world champion in the 1996 World Cup, in both the cases the world was never the same for the two nations again. The same can be said with a bigger conviction about the likes of Australia which has taken not just the game of cricket but its professionalism to a new level which for all the right reasons is getting emulated in many other cricket playing countries. But is it just about spirit?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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