...the game of grit
The infamous & notorious game, cycling
has proved to be the most precious & important sport to host economies. Moreover, credit goes to some of the economies like France, Spain, Britain, Italy & Gorgia for their prodigious approach to strategically position this ignored sport. Tour de France is now the blessing for France & other neighbouring host economies. For example, London has spent about €7.4 million to host the event in 2007, which attracted three million tourists, about 2.2 billion TV audiences & generated £37 million as revenue. The UK organises 17 million cycling races every year which contributes £350 million annually. ‘Tour de Gorgia’ is a similar event, pretty famous in USA. This year, it had enthralled half a million foreign spectators. The tour has generated $27.56 million, which is 5% rise over 2006 ( ). These superseded many other international campaigns for creating massive AID/HIV awareness. In addition, these tours have generated myriad of employment too!!
For Complete IIPM Article, Click on IIPM Article
The infamous & notorious game, cycling
has proved to be the most precious & important sport to host economies. Moreover, credit goes to some of the economies like France, Spain, Britain, Italy & Gorgia for their prodigious approach to strategically position this ignored sport. Tour de France is now the blessing for France & other neighbouring host economies. For example, London has spent about €7.4 million to host the event in 2007, which attracted three million tourists, about 2.2 billion TV audiences & generated £37 million as revenue. The UK organises 17 million cycling races every year which contributes £350 million annually. ‘Tour de Gorgia’ is a similar event, pretty famous in USA. This year, it had enthralled half a million foreign spectators. The tour has generated $27.56 million, which is 5% rise over 2006 ( ). These superseded many other international campaigns for creating massive AID/HIV awareness. In addition, these tours have generated myriad of employment too!!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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