It doesn’t take a marketing guru or a business student to know and understand
the importance of selling, a skill that most of us begin developing from the moment we are born. Right from first selling our bright ideas to our parents, then later to our teachers, then our boss and finally to our customers. We’ve practiced the art of selling knowingly and sometimes even unknowingly. And we’ve learnt, that to grab someone’s attention, we’ve got to get them to hear us out and respond to us, for which we all need to master the art of ‘selling’ – irrespective of our distinct professions. That’s the core concept that You, Inc. revolves around. However, it steers clear from all the ho-hums of product selling theories and instead focuses on selling the most crucial product ever – You! Jointly authoured by marketing expert Harry Beckwith and motivational speaker Christine Clifford Beckwith, the husband-wife duo individually contribute to the book and compliment each other perfectly. While the collection of practical tips and anecdotes are proffered by Harry, thanks to nearly 30 years ofhis marketing experience, Christine chips in with the personal and humorous touches.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
the importance of selling, a skill that most of us begin developing from the moment we are born. Right from first selling our bright ideas to our parents, then later to our teachers, then our boss and finally to our customers. We’ve practiced the art of selling knowingly and sometimes even unknowingly. And we’ve learnt, that to grab someone’s attention, we’ve got to get them to hear us out and respond to us, for which we all need to master the art of ‘selling’ – irrespective of our distinct professions. That’s the core concept that You, Inc. revolves around. However, it steers clear from all the ho-hums of product selling theories and instead focuses on selling the most crucial product ever – You! Jointly authoured by marketing expert Harry Beckwith and motivational speaker Christine Clifford Beckwith, the husband-wife duo individually contribute to the book and compliment each other perfectly. While the collection of practical tips and anecdotes are proffered by Harry, thanks to nearly 30 years ofhis marketing experience, Christine chips in with the personal and humorous touches.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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