Tuesday, April 01, 2008

BRAND: Nokia

HEADLINE: It’s not one... entire city
BASELINE : Is this what computers have become?
AGENCY : Bates David Enterprise
4Ps TAKE : The Nokia NSeries is out with the N95, and the Finland based mobile maker definitely knows how to strut its stuff! The visual comprises the palm of a hand with names of Indian cities. The headline boldly states: ‘It’s not one thing in your hand, it’s the entire city and you are left wondering how…’ The time to wonder is over as Nokia N95 has a fresh feature – its USP – the ‘Search Application’ (a kind of an enhanced version of GPS) that enables the user to locate what you want anywhere in a city, in any city across the globe. The body copy informs us about the slashed price, quoting the best price at Rs.32,39. With other features such as 5 Megapixel camera, 3.5G internet device with Wi-Fi and a digital media player – truly this one’s a loaded killer, in the palmof your hand!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008


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