AGENCY : FCB Ulka
BASELINE : Accepted wherever ...take you
DESCRIPTION: A man gives lift to a
young guy who turns on his laptop and makes the man think he’s a ‘computer guy’. The guy actually works for HCL and keeps informing the investment banker that HCL’s technology connects him to the stock-exchange and that its software makes cars safer after he loses control of his car on hearing that the stock market has just crashed. The guy keeps informing him about HCL’s prowess through a gas station, a bank and the country side view. In the end, the guy gets off and points at a chopper which will take him overseas for an international project.
4Ps TAKE: Now, that’s an intelligent ad which is simple, enjoyable and clearly brings out the message – ‘India to across the world, HCL’s technology touches lives everywhere!’ This corporate ad from HCL stands out for its sheer style which is not run-of-the-mill and talks about the various aspects of HCL in a lay man language, something that many technology brands’ communication gives a miss as they can’t resist details. The ad informs about the clinching benefits to the brand with ease and through an employee who can’t stop raving about HCL’s advanced technologies. The personality of the brand HCL is visible through and through. The ad requires attention for the message to sink in but is worth it!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read More:-The Sunday Indian - Greatest News weekly
http://iipm-news.spaces.live.com/
http://pankajnegiz.spaces.live.com/
http://iipminternational.spaces.live.com/
http://iipm-iipmschool.spaces.live.com/
BASELINE : Accepted wherever ...take you
DESCRIPTION: A man gives lift to a
young guy who turns on his laptop and makes the man think he’s a ‘computer guy’. The guy actually works for HCL and keeps informing the investment banker that HCL’s technology connects him to the stock-exchange and that its software makes cars safer after he loses control of his car on hearing that the stock market has just crashed. The guy keeps informing him about HCL’s prowess through a gas station, a bank and the country side view. In the end, the guy gets off and points at a chopper which will take him overseas for an international project.4Ps TAKE: Now, that’s an intelligent ad which is simple, enjoyable and clearly brings out the message – ‘India to across the world, HCL’s technology touches lives everywhere!’ This corporate ad from HCL stands out for its sheer style which is not run-of-the-mill and talks about the various aspects of HCL in a lay man language, something that many technology brands’ communication gives a miss as they can’t resist details. The ad informs about the clinching benefits to the brand with ease and through an employee who can’t stop raving about HCL’s advanced technologies. The personality of the brand HCL is visible through and through. The ad requires attention for the message to sink in but is worth it!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read More:-The Sunday Indian - Greatest News weekly
http://iipm-news.spaces.live.com/
http://pankajnegiz.spaces.live.com/
http://iipminternational.spaces.live.com/
http://iipm-iipmschool.spaces.live.com/
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