Friday, May 02, 2008

Keep running, says Reebok

Running is globally acknowledged as one of the best possible exercises. Almost a tribute to the great activity of running – and keeping fit – leading sports brand, Reebok, recently launched its global movement, ‘Run Easy’, in India. The campaign was flagged off by Subhinder Singh Prem, Managing Director, Reebok India. In a move to encourage consumers to join the global ‘Run Easy’ campaign, 10,000 pairs of shoes will be given away in the first phase. Reebok ‘Run Easy’ Vans, with their expert trainers, will move around popular jogger parks in select cities like Delhi, Mumbai and Bangalore, demonstrating the spirit of ‘Run Easy’. The trainers will start with warm ups followed by short runs, where in critical aspects like breathing patterns, foot movements etc. would be taught. Running is a sport that is best suited to India. It’s a common man’s sport and the most economical one – all you need is a pair of running shoes, a running track, and you’re on! You don’t have to be a part of any club or sports center and you are not limited by time, you can run any time of the day and anywhere you like. “The Reebok ‘Run Easy’ movement is a unique initiative aiming to redefine people’s perception about running as a sport merely for the fittest. We want to enhance our association with consumers of all levels of athletic ability and want to promote running as everyone’s sport,” said Subhinder Singh, at the launch. The campaign objective is to promote running as a fun sport and leisure, as it doesn’t require athletic qualities for participation. Ready, steady, go!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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