MOST INNOVATIVE BRAND OF 2006-07:
• Microsoft Xbox 360
• Kingfisher Airlines
• Motorola
• Maggi
• Intel
Some say that ‘a company that knows not how to
innovate, knows not how to survive...’ and they ain’t lying! Look at the Microsoft Xbox 360. At a price that’s mighty lower than its closest competitor’s, you get relatively the same experience. Kingfisher Airlines, which innovated itself and moved the other way while competition was getting attracted to the black boring hole of LCCs,has ever lived up to its fantastic fame through delivery of top-notch service quality. Motorola, which was biting the dust till two years back, is now high on innovation and during the past year, it drove past Nokia in terms of innovation. Maggi and Intel, with their latest ‘alternate’ offerings too have made the mark needed to be chosen as the most innovative brands for 2006.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
• Microsoft Xbox 360
• Kingfisher Airlines
• Motorola
• Maggi
• Intel
Some say that ‘a company that knows not how to
innovate, knows not how to survive...’ and they ain’t lying! Look at the Microsoft Xbox 360. At a price that’s mighty lower than its closest competitor’s, you get relatively the same experience. Kingfisher Airlines, which innovated itself and moved the other way while competition was getting attracted to the black boring hole of LCCs,has ever lived up to its fantastic fame through delivery of top-notch service quality. Motorola, which was biting the dust till two years back, is now high on innovation and during the past year, it drove past Nokia in terms of innovation. Maggi and Intel, with their latest ‘alternate’ offerings too have made the mark needed to be chosen as the most innovative brands for 2006.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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