Simultaneously, consumer confidence too is at an all time hi
gh, thanks in no small part, to the burgeoning 300 million strong purchasing class. If the FMCG sector is estimated to treble from $11.6 billion in 2003 to $33.4 billion in 2015, the automotive and white goods segments too are not far behind, registering 18% and 12% growths per annum, respectively. In deference to the manner in which brands have become a mainstay of our life and times, 4Ps B&M teamed with ICMR last year to conduct the first ever survey of India’s 100 Most Valuable Brands, irrespective of the brand’s country of origin. In a global world, where the brand came from is immaterial, instead how the brand connects with consumers is more relevant. Most think that the rankings would be heavily tilted in favour of international brands, given the global muscle and moolah backing their offerings, but not really! Like last year, this year too, Indian brands have held their own. In the 2005-06 rankings almost 50% of brands that made it were prodigies of domestic companies. This year, the count remains virtually the same. But, there is a decisive difference. Last year 4 out of the top 10 brands were of foreign origin (Nokia, Microsoft, Colgate and Intel). This year, those brands have been pushed down by aggressive Indian brands - ICICI, HDFC, Times of India and Reliance Industries – who fought tooth and nail to stake their claim to the top slot. Nah! We’ll not get into more analysis at this stage. Take a look at who slipped down and who shot up in this year rankings of the 4Ps B&M India’s 100 Most Valuable Brands.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
gh, thanks in no small part, to the burgeoning 300 million strong purchasing class. If the FMCG sector is estimated to treble from $11.6 billion in 2003 to $33.4 billion in 2015, the automotive and white goods segments too are not far behind, registering 18% and 12% growths per annum, respectively. In deference to the manner in which brands have become a mainstay of our life and times, 4Ps B&M teamed with ICMR last year to conduct the first ever survey of India’s 100 Most Valuable Brands, irrespective of the brand’s country of origin. In a global world, where the brand came from is immaterial, instead how the brand connects with consumers is more relevant. Most think that the rankings would be heavily tilted in favour of international brands, given the global muscle and moolah backing their offerings, but not really! Like last year, this year too, Indian brands have held their own. In the 2005-06 rankings almost 50% of brands that made it were prodigies of domestic companies. This year, the count remains virtually the same. But, there is a decisive difference. Last year 4 out of the top 10 brands were of foreign origin (Nokia, Microsoft, Colgate and Intel). This year, those brands have been pushed down by aggressive Indian brands - ICICI, HDFC, Times of India and Reliance Industries – who fought tooth and nail to stake their claim to the top slot. Nah! We’ll not get into more analysis at this stage. Take a look at who slipped down and who shot up in this year rankings of the 4Ps B&M India’s 100 Most Valuable Brands.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read More:-The Sunday Indian - Greatest News weekly
http://iipm-news.spaces.live.com/
http://pankajnegiz.spaces.live.com/
http://iipminternational.spaces.live.com/
http://iipm-iipmschool.spaces.live.com/
No comments:
Post a Comment