Tuesday, March 25, 2008

Don makes a ‘fair’ deal…

...but will Emami get a ‘handsome’ return?
‘Hi handsome!’ Some years ago this tag was for those tall & dark macho men. But no more! As the ‘to look fair’ fever grips the desi market, fairness is no longer exclusive to the eves of the country. Indian males are now being viewed as a fair game in the Rs.800 crore fairness creams market. And the Rs.600 crore Emami Group is considered to be a pioneer in the men’s fairness cream market. The company unleashed ‘Fair And Handsome’, the men’s fairness cream in 2005. The cream was a runaway success doing business of Rs.27 crores in the very first year itself. Even after big daddy HLL launched the Fair & Lovely Menz Active, Fair And Handsome continued to rule the market with business of Rs.40 crores in 2006. Clearly first mover’s advantage did wonders for the Emami Group. But now with players like Nivea too jumping into the fray, Emami has roped in king of Bollywood, Shahrukh Khan to take on the threat from competition. In a candid interview with 4Ps B&M, Mohan Goenka, Director, Emami Group, talks about the company’s marketing and advertising plans with the Bollywood badshah.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Monday, March 17, 2008

RCOM rings in the fabricating tone!!

With aggressive handset-expansion plan in the booming market of India, Reliance Communications (RCOM) enters into a joint venture with Taiwan’s Cal-Comp Electronics to manufacture CDMA handsets in the country. Cal-Comp , which has manufacturing units already in China and Thailand is all set to start its operations in India by the middle of next year. By entering into the deal, Cal- Comp will join the race with players like Nokia, Sony Ericsson, Motorola, LG and Samsung to add-on to the 51 million handsets to be made this year as compared to 31 million in 2006. RCOM, India’s second largest telecom operator and the market leader in CDMA category has already started the race with the recent launch of its Classic range which starts at Rs.777 and got a mind blowing response in the first ten days of its launch. Moreover, RCOM’s JV seems timely and quite appropriate when players like Essar-Vodafone and Bharti have similar ambitions and are expected to offer handsets at all time low prices.

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The Noodle House comes to India

Dubai’s luxury hotel operator Jumeirah Group is setting its sights on the Indian market. One of its divisions, Jumeirah Branded Restaurants, that owns the hugely popular – The Noodle House chain, has signed an agreement with Dish Hospitality Private Limited to open 35 Noodle House outlets across India. The company is clearly on an expansion spree and plans to open outlets in Jordan, Qatar, Kuwait, Oman, Abu Dhabi and Bahrain. In India, two restaurants will be functional by the end of the year – one each in Mum Mumbai and Bengalooru. The rest of the 33 restaurants will be opened over the next 10 years. So what exactly is The Noodle House? This is what Timeout Dubai has to say about The Noodle House, “Few restaurants can claim such a loyal following. Turn up to any of the branches of The Noodle House for lunch or dinner, and there’s a good chance you’ll have to wait for a seat. There are simple reasons for it – the food is reliably good, service is cheery, the atmosphere is buzzing, and prices are very reasonable.” Definitely something to smack your lips!

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Wednesday, March 12, 2008

Re-cycle...

...the game of grit
The infamous & notorious game, cycling has proved to be the most precious & important sport to host economies. Moreover, credit goes to some of the economies like France, Spain, Britain, Italy & Gorgia for their prodigious approach to strategically position this ignored sport. Tour de France is now the blessing for France & other neighbouring host economies. For example, London has spent about €7.4 million to host the event in 2007, which attracted three million tourists, about 2.2 billion TV audiences & generated £37 million as revenue. The UK organises 17 million cycling races every year which contributes £350 million annually. ‘Tour de Gorgia’ is a similar event, pretty famous in USA. This year, it had enthralled half a million foreign spectators. The tour has generated $27.56 million, which is 5% rise over 2006 ( ). These superseded many other international campaigns for creating massive AID/HIV awareness. In addition, these tours have generated myriad of employment too!!

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Monday, March 10, 2008

Cricket isn’t just cricket

Cricket can do for Asia what Soccer did for Africa
The amateur inventors of the sports of cricket must not have imagined in the wildest of their dreams that their brainchild would one day become the third most prominent sport in the world, in terms of viewership & the associated commerce. The essence of cricket for most of the South Asian countries as well as for Australia, New Zealand as well as the Caribbean countries is that it not just gives momentary pleasure but has the potential to lift the spirit of the nation to an unprecedented level. Be it the victory of India in the 1983 World Cup when they vindicated that the Caribbeans are not invincible, or the metamorphosis of Sri Lanka from a toy poodle to a world champion in the 1996 World Cup, in both the cases the world was never the same for the two nations again. The same can be said with a bigger conviction about the likes of Australia which has taken not just the game of cricket but its professionalism to a new level which for all the right reasons is getting emulated in many other cricket playing countries. But is it just about spirit?

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Saturday, March 08, 2008

Puravankara gets stuck in bad weather

The volatility of the stock puravankaramarket has forced Bengalooru based real estate firm, Puravankara Projects, to revise its Initial Public Offer (IPO) price and extend the issue closing date to August 8 from the earlier August 3. The issue price has been adjusted from Rs.500-525 per share to Rs.400-450 per share keeping in view the instability of the stock markets across the globe. Earlier in May 2006, Air Deccan’s issue price was altered due to such volatility. In the future if this instability continues, it can take its toll on he issues like Omaxe that re due for listing next week.

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Thursday, March 06, 2008

Harry Potter strikes a million!

The mania never ceases, as it again creates history. The seventh and the final book of the Harry Potter series, ‘Harry Potter and the Deathly Hallows’ recorded 8.3 million sales within 24 hours after its release. All major book chains and stores have been experiencing sales that has left the frenzy far behind for the sixth book. The largest chain, Barnes & Noble Inc. saw 1.8 million copies off its shelves within 48 hours. The No.2 US book chain, Borders Group, on the other hand recorded sales of about 1.2 million copies on Day 1 itself! According to Wal-Mart, the final edition is being grabbed at a speed twice as fast than the sixth book. Pre-order sales were also phenomenal, with Amazon.com selling 2.2 million as pre-sold copies worldwide.

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Monday, March 03, 2008

Serious dangers

That would add to the much more serious dangers presented by its near neighbors Pakistan, India and Israel, all nuclear-armed with the blessing of the United States. Iran resists US or Israeli domination of the Middle East but scarcely poses a military threat. Any potential threat to Israel might be overcome if the United States would accept the view of the great majority of its own citizens and of Iranians and permit the Middle East to become a nuclear-weapons free zone, including Iran and Israel, and U.S. forces deployed there. One may also remember that U.N. Security Council Resolution 687, of 1991, to which Washington appeals when convenient, calls for “establishing in the Middle East a zone free from weapons of mass destruction and all missiles for their delivery.” Washington’s feverish new Cold War “containment” policy has spread even to Europe.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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